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master's thesis
Mobilni internet promet i njegov značaj za turizam
Diplomski rad
2017. urn:nbn:hr:124:930575
Križan, Anja
University of Split
Faculty of economics Split

Cite this document

Križan, A. (2017). Mobilni internet promet i njegov značaj za turizam : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:930575

Križan, Anja. "Mobilni internet promet i njegov značaj za turizam : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:930575

Križan, Anja. "Mobilni internet promet i njegov značaj za turizam : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:930575

Križan, A. (2017). 'Mobilni internet promet i njegov značaj za turizam : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:930575

Križan A. Mobilni internet promet i njegov značaj za turizam : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:930575

A. Križan, "Mobilni internet promet i njegov značaj za turizam : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:930575

Metadata
TitleMobilni internet promet i njegov značaj za turizam : Diplomski rad
AuthorAnja Križan
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U današnje vrijeme korištenje mobilnih uređaja je postalo svakodnevna potreba. Jedna od brojnih aktivnosti koje korisnici obavljaju putem svojim mobilnih uređaja, bilo da se radi o pametnim telefonima ili tablet uređajima, je pristup internetu u potrazi za informacijama. Broj korisnika interneta se kontinuirano povećava svake godine. S porastom broja mobilnih uređaja i njihovog korištenja raste i potreba za prilagodbom web stranica za prikazivanje na takvim uređajima. Ciljevi ovog istraživanja su podizanje svijesti poslovnih (turističkih) subjekata o rastućem trendu mobilnog internet prometa i dokazivanje njegove uloge u ostvarivanju poslovnih rezultata turističkih subjekata. U radu su prikazane statistike i podaci o trendu kretanja mobilnog internet prometa na globalnoj razini te na razini Hrvatske. Istraživanjem je potvrđena teza o značajnom utjecaju mobilnog internet prometa na poslovanje turističkih subjekata u formi posjeta web stranicama tih subjekata, udjelu ostvarenih rezervacija i transakcija obavljenih na web stranicama putem mobilnih uređaja temeljem analize uzorka podataka o posjetama i konverzijama korisnika u Hrvatskoj. Uz dokazan značajan doprinos, prikazan je i kontinuirani rast mobilnog internet prometa te se očekuje daljnji rast ove vrste internet prometa.
Abstract (english)
Everyday use of mobile devices has become a way of living today. One of many actions users do on their mobile devices is accessing the Internet in search of information, whether it's on their smartphones or tablets. The number of Internet users is continuously increasing year over year. Along with the increase of mobile devices, need for responsive design also rises. Goals of this research are raising awareness of business (tourism) companies on the growing trend of mobile Internet traffic and proving its role in achieving business results. This paper presents statistics and data on the trend of mobile Internet traffic on a global scale and at the level of Croatia. The research has confirmed the thesis on the significant impact of mobile Internet traffic on the business of tourism entities in the form of visits to the websites of these entities, the share of realized reservations and transactions made on the web pages via mobile devices based on a sample of data on visits and user conversions in Croatia. Along with the proven significant contribution, the continuous growth of mobile internet traffic is also shown and further growth of this kind of internet traffic is expected.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:930575
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-07-11 07:59:14