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undergraduate thesis
NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA
Završni rad
2017. urn:nbn:hr:124:878216
Burazin, Elena
University of Split
Faculty of economics Split

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Burazin, E. (2017). NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:878216

Burazin, Elena. "NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:878216

Burazin, Elena. "NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:878216

Burazin, E. (2017). 'NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:878216

Burazin E. NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:878216

E. Burazin, "NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:878216

Metadata
TitleNOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad
AuthorElena Burazin
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U ovom završnom radu obrađena je uloga informacijsko - komunikacijskih tehnologija u promociji destinacije te njena uloga i značaj u promociji grada Solina. Pojava interneta omogućila je velike promjene u načinu promocije. Imidž destinacije je bitan čimbenik pri izboru destinacije, a pri stvaranju pozitivnog imidža značajnu ulogu imaju novi marketinški alati poput društvenih mreža, mobilnih aplikacija i web stranice. Oni omogućuju efikasno oglašavanje uz niske troškove, veliku brzinu širenja informacija i široki spektar korisnika koji se mogu dosegnuti te ono što je nemoguće u tradicionalnim medijima – pratiti učinke i retultate u realnom vremenu. Istraživanje je pokazalo kako je destinacijski menadžment grada Solina prepoznao mogućnost novih tehnologija u funkciji promocije grada na turističkom tržištu. Sve veći značaj imaju društvene mreže i mobilne aplikacije koje zamjenjuju tradicionalne medije.
Abstract (english)
This essay elaborates the role of informative and communicative technology in the field of destination promotion and its role and significance in the promotion of town Solin. The appearance of the internet has allowed great changes in the way of promotion. The destination image is an essential factor when choosing a destination, and in creating a positive image, new marketing tools such as social networks, mobile apps, and websites have a significant role. They allow efficient advertising with low cost, high speed of information dissemination, and a wide range of users that can be reached, and what is impossible in traditional media - track effects and retorts in real time. The research has shown that Solin's destination management has recognized the possibility of new technologies in the function of promoting the city on the tourism market. Social networks and mobile applications that replace traditional media are of increasing importance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:878216
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-20 13:53:05