The development of information technologies influences The development of the tourism industry. Globalization in tourism has led to the emergence of a modern tourist market that creates new standards, rules and laws. With the emergence of the Internet tourists become informed, they know what they want. On the supply side, competition is intensified and service quality is increased, which leads to the development of market niches. Promotion in tourism has a greater impact on demand than in other industries because the bid is separate from the demand. In addition to talking about prior impressions and experiences of the destination that have been the dominant mode of promotion throughout history, in modern tourismvisitors go to online platforms to find the necessarya information about the destination. They visit social networks, forums, platforms that share video clips about the destination, watch various promotional and dosumentary films. This way the development of the tourist market also affects the change of tourist behaviour. Tourist are well informed and are becoming more demanding. Destination photos and texts are no longer a popular way to promote because in most cases they do not show the destination in a realistic and objective way. Various promotional agencies manipulate images and texts and thus "decorate" the destination. A modern traveler wants a realistic "view" of the destination. Multimedia promotion makes it possible because it offers a contemporary view of the destination through a combination of different media. The german market is the leading broadcast market in Europe. Their tourists make more than 730 milion overnight stays per year. Altough reservation through classical travel agencies is still the leading reservation method, online sales chanels on the tourist market are showing a continous growth. Conclusively, based on the research, most German residents have created a positive image of Croatia based on multimedia promotion. For most information about the destination, they search on media platforms that share video clips, then on television and social networks. As far as movies are concerned, promotional films significantly affect the views and opinions about the destination in comparison to documentary and feature films.