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master's thesis
ANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA
Diplomski rad
2017. urn:nbn:hr:124:433256
Marketić, Matea
University of Split
Faculty of economics Split

Cite this document

Marketić, M. (2017). ANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:433256

Marketić, Matea. "ANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:433256

Marketić, Matea. "ANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:433256

Marketić, M. (2017). 'ANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:433256

Marketić M. ANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:124:433256

M. Marketić, "ANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:433256

Metadata
TitleANALIZA POTENCIJALA RAZVOJA KONGRESNOG TURIZMA GRADA SPLITA : Diplomski rad
AuthorMatea Marketić
MentorŽelimir Dulčić (mentor)
MBZ: 095935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj ovog diplomskog rada i njemu pripadajućeg istraživanja bio je analizirati potencijale kongresnog turizma grada Splita te potvrditi ili odbaciti hipotezu o postojanju mogućnosti za daljnji razvoj kongresnog turizma u Splitu. Njegovi potencijali očituju se kroz smještajne kapacitete, komplementarnu ponudu, lokaciju, itd. Teorijski dio diplomskog rada sistematizirao je temeljne pojmove manifestacija, manifestacijskog turizma te kongresnog turizma, kao i povijest kongresnog turizma. Osim temeljnih teorijskih pojmova, provedena je i analiza trendova i kao i analiza trenutnog stanja ovog oblika turizma u svijetu. Objašnjen je i značaj koji razvoj kongresnog turizma trenutno ima u svijetu. Anketnim istraživanjem koje je provedeno na domicilnom stanovništvu te dionicima turističke ponude grada ustanovljeno je kako postoji potencijal za razvoj kongresnog turizma u gradu Splitu. Utvrđeno je i kako je kongresni turizam proizvod koji može potaknuti razvoj destinacije te brendiranje iste na turističkom tržištu, doprinijeti smanjenju sezonalnosti produljenjem turističke sezone te povećati turističku potrošnju u samoj destinaciji. Rezultati ovog istraživanja mogu koristiti dionicima turističke ponude, ekonomistima te analitičarima turističke potražnje u destinaciji.
Abstract (english)
The aim of this work and the research included was to analyize the potentials of congress tourism in the town of Split and either confirm or dismiss the hypothesis considering the possibilities for the further development of the congress tourism product in Split. His potentials are seen through accomodation capacities, complementary offer of tourism products, location, etc. The teoretical part of the work systematized the fundamental concepts of manifestations, manifestation tourism and congress tourism, as well as the history of congress tourism. Besides fundamental concepts, this work analyzed the trends and current stage of congress tourism offer in the world. It also described the significance of the congress tourism for the economics, social life and more. Empirical research which was conducted on residents and tourism employees confirmed that there is a potential for the development of the congress tourism in the town of Split. The research determined that congress tourism as product can encourage the development of this destination and destination branding as congress destination. The results of this work can be useful to the economists and analysts in further studies and research, as well to the tourism employees in destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:433256
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-13 14:34:06