| Abstract | MeĊunarodno poslovanje oduvijek je bilo sastavni dio ekonomskog poslovanja. Naime, ono poduzeća dovodi do porasta trţišta za njihove proizvode, što potiĉe povećanje proizvodnje, veću efikasnost i niţe cijene. Unatoĉ svim preprekama (socijalnim, kulturnim, religijskim, jeziĉnim, zemljopisnim, politiĉkim i ekonomskim), trţište se širi izvan nacionalnih granica i postaje meĊunarodno, odnosno svjetsko. Ono što je prije bilo nezamislivo, danas se i ostvaruje, da nekada najveći konkurenti unutar nekoga sektora, danas usko suraĊuju, te zajedno razvijaju i distribuiraju nove proizvode i usluge. U radu je bio cilj istraţiti optimalne strategija širenja na strana trţišta za velika hrvatska poduzeća.
Adris i Atlantic Grupa s pravom zadrţavaju nazive kao vodeće multinacionalne hrvatske kompanije, koje su svojim odabirom strategije širenja na meĊunarodna trţišta, prije svega akvizicijama, uspješno iskoristile prednosti ove strategije, kroz brzo stjecanje dijela trţišta uz potpunu kontrolu nad poduzećem. |
| Abstract (english) | International business has always been an integral part of economic business. Namely, those companies are driving the market for their products, boosting production, higher efficiency and lower prices. Despite all the obstacles (social, cultural, religious, linguistic, geographic, political and economic), the market spreads beyond the national boundaries and becomes internationally or worldly. What has become unthinkable today is that it is realized today, that sometimes the largest competitors within a sector are working closely together and developing and distributing new products and services together. The aim of the paper was to explore the optimal strategy for expanding foreign markets for large Croatian companies.
Adris and Atlantic Grupa rightly retain the names as the leading multinational Croatian companies, who have successfully exploited the benefits of this strategy through the rapid acquisition of part of the market with full control of the company by choosing their strategy for expanding to international markets, primarily acquisitions. |
