prikaz prve stranice dokumenta ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR
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master's thesis
ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR
Diplomski rad
2017. urn:nbn:hr:124:108218
Cigić, Duje
University of Split
Faculty of economics Split

Cite this document

Cigić, D. (2017). ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:108218

Cigić, Duje. "ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:108218

Cigić, Duje. "ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:108218

Cigić, D. (2017). 'ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:108218

Cigić D. ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:108218

D. Cigić, "ANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:108218

Metadata
TitleANALIZA UTJECAJA POSLOVNE OKOLINE NA POSLOVANJE UNICREDIT BANK D.D. MOSTAR : Diplomski rad
AuthorDuje Cigić
MentorŽelimir Dulčić (mentor)
MBZ: 095935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovim radom nastojao se dati prikaz metoda i postupaka analize utjecaja poslovne okoline na poslovanje UniCredit Bank d.d. Mostar, kao okosnica za izgradnju uspješne i djelotvorne poslovne strategije u turbulentnoj okolini. Kako bi se do tog odgovora došlo, bilo je potrebno teorijski objasniti što je okolina, te kako ona utječe na poslovanje poduzeća općenito. Analizom poslovnog rezultata UniCredit Bank d.d. Mostar za 2015. godinu, te anketiranjem zaposlenika u promatranoj banci, istražen je i utjecaj poslovne okoline na poslovanje UniCredit Bank d.d. Mostar. Na temelju izvršenog testiranja prihvaćena je glavna istraživačka hipoteza, koja je tvrdila da različiti segmenti poslovne okoline različito utječu na poslovanje UniCredit banke.
Abstract (english)
The purpose of this paper was to present methods and procedures for analyzing the impact of the business environment on UniCredit Bank d.d. Mostar, as the cornerstone of building a successful and effective business strategy in a turbulent environment. To make that answer, it was necessary to theoretically explain what the environment is and how it affects the business of the company in general. By analyzing the UniCredit Bank d.d. Mostar for 2015, and survey of employees in the observed bank, the impact of the business environment on UniCredit Bank d.d. Mostar. Based on the conducted testing, the main research hypothesis was accepted, which claimed that different segments of the business environment had different impacts on UniCredit Bank's business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:108218
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-03-14 11:36:19