Tourism is one of the most important economic branches of the Republic of Croatia. Tourism as one of the leading industries in the Republic of Croatia accounts for 18% of total GDP. The development of tourism in the Republic of Croatia dates back to the mid-19th century, and has been developing successfully until today. Croatia is today one of the most visited and attractive tourist destinations in the Mediterranean. The most important tourist regions of Croatia are Istria, Kvarner, Dalmatia, Dubrovnik, Zagreb and continental Croatia. Tourism demand can be defined as a certain amount of goods and services that customers are willing to buy on a particular market at a specific time and at a certain price. Tourist offer depends on tourist demand, as well as tourist demand for tourist offer. If there is no adequate tourist offer in a destination, there will be no demand for it either. A tourist destination like Croatia must continually explore the needs and wishes of tourists to create a more adequate tourist offer. The needs and wishes of tourists change according to tourism trends. Tourism trends are highly variable and, to a large extent, short-lived, making it difficult for market bidders to adjust to the existing demand. From the aspect of the Split-Dalmatia County and the observed towns of Kaštela, Solin and Podstrana municipalities, there is a continuous increase in the number of overnights and arrivals of tourists. The quality of accommodation facilities in these areas is increasing annually, all with the aim of increasing the satisfaction and attracting new guests to these destinations.