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master's thesis
DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O.
Diplomski rad
2018. urn:nbn:hr:124:760647
Banović, Ana
University of Split
Faculty of economics Split

Cite this document

Banović, A. (2018). DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:760647

Banović, Ana. "DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:760647

Banović, Ana. "DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:760647

Banović, A. (2018). 'DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:760647

Banović A. DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:760647

A. Banović, "DRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:760647

Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE I KONKURENTSKA PREDNOST PODUZEĆA BRAĆA PIVAC D.O.O. : Diplomski rad
AuthorAna Banović
MentorDejan Kružić (mentor)
MBZ: 092243
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U Hrvatskoj sve veći broj poduzeća primjenjuje društveno odgovorno poslovanje kao suvremenu poslovnu praksu. Pod društvenom odgovornošću podrazumijevamo opredjeljenje poduzeća da svoje poslovne strategije, odlučivanja i aktivnosti usmjerava ka unaprjeđenju ekonomskog, društvenog i prirodnog okruženja u kojem posluje. Poduzeće ne treba samo ostvarivati profit, već treba imati i pozitivan utjecaj na okolinu. Nakon izvršenog empirijskog istraživanja, koje je provedeno na temelju anketnog upitnika na uzorku od 31 zaposlenog, zaključili smo da postoji pozitivna veza između koncepta društveno odgovornog poslovanja i konkurentske prednosti poduzeća Braća Pivac d.o.o. u područjima ljudskih resursa, investiranja u zajednicu i ekologije.
Abstract (english)
In the Republic of Croatia, an increasing number of companies apply socially responsible business as a modern business practice. Social responsibility implies the commitment of the company to focus its business strategies, decisions and activities on the improvement of the economic, social and natural environment in which it operates. The company should not only make profit, but also have a positive impact on the environment. After the empirical research based on a questionnaire survey of a sample of 31 employees, we concluded that there is a positive relationship between the concept of socially responsible business and the competitive advantage of the company Braća Pivac d.o.o. in areas of human resources, community investment and ecology.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:760647
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-07 10:05:43