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undergraduate thesis
ULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI
Završni rad
2020. urn:nbn:hr:124:097265
Čule, Antonela
University of Split
Faculty of economics Split

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Čule, A. (2020). ULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:097265

Čule, Antonela. "ULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:097265

Čule, Antonela. "ULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:097265

Čule, A. (2020). 'ULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:097265

Čule A. ULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:097265

A. Čule, "ULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:097265

Metadata
TitleULOGA INTERNOG MARKETINGA NA PRIMJERU CHARTER DJELATNOSTI : Završni rad
AuthorAntonela Čule
MentorDario Miočević (mentor)
MBZ: 393590
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Obzirom da interni marketing obuhvaća implementaciju orijentacije na korisnika na zaposlenike, prepoznata je potreba za primjenom istoga u specifičnoj charter djelatnosti. Uključenost i motivacija zaposlenika se prepoznaje kao bitan čimbenik u isporuci krajnje usluge charter poduzeća te u cilju što kvalitetnije isporuke, nastaje tendencija za provođenjem internog marketinga. Metodom studije slučaja, a na temelju podataka dobivenih putem nestrukturiranog intervjua s direktorom charter kompanije, utvrdili su se pozitivni učinci internog marketinga na poslovanje poduzeća. Rezultati istraživanja ukazuju na potrebu diferenciranog modela zbog različitih potreba zaposlenika s obzirom na njihovo radno mjesto, a kako bi rad motiviranih i kompetentnih zaposlenika bio što učinkovitiji. Jačina i kvaliteta rezultata internog marketinga omogućuje poslovne koristi koje se očituju putem unaprjeđenja prodaje, osnaživanja marke, većem broju korisnika te integraciji internog marketinga s vizijom i kulturom poduzeća.
Abstract (english)
Given that internal marketing involves the implementation of customer-oriented philosophy towards employees, this thesis recognizes the need to apply it in a specific charter business. Involvement and motivation of employees is recognized as an important factor in the service delivery of the charter company, and in order to provide the highest service quality, there is a tendency to conduct internal marketing activities. Based on the case study method, and on data obtained through an unstructured interview with the director of the charter company, this thesis reveals positive effects of internal marketing on the company's operations. The research findings indicate the need for a differentiated approach due to the specific needs of employees with regard to their workplace in order to make the work of motivated and competent employees as efficient as possible. The strength and quality of internal marketing enables benefits that are manifested through sales growth, brand strength, increase in the number of customers and the integration of internal marketing with the vision and culture of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:097265
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-09-22 10:56:29