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undergraduate thesis
ULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA
Završni rad
2020. urn:nbn:hr:124:833068
Matas, Martina
University of Split
Faculty of economics Split

Cite this document

Matas, M. (2020). ULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:833068

Matas, Martina. "ULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:833068

Matas, Martina. "ULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:833068

Matas, M. (2020). 'ULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:833068

Matas M. ULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:833068

M. Matas, "ULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:833068

Metadata
TitleULOGA DRUŠTVENIH MREŽA U MARKETINGU HRVATSKIH LUKSUZNIH HOTELA : Završni rad
AuthorMartina Matas
MentorLjudevit Pranić (mentor)
MBZ: 295013
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Digitalni marketing je posljednji i najbrže rastući oblik marketinga koji uključuje skup radnji koje obuhvaćaju promociju i prodaju proizvoda i usluga putem digitalnog medija – interneta. Društvene promjene nalažu promjene u digitalnom marketingu te umjesto masovnog, takozvanog tradicionalnog pristupa potrošaču, sve veću važnost ima prilagođeni, individualizirani marketing. Novi marketing usmjeren je pojedinačnom pristupu masi individualaca. U turizmu je naglasak na digitalnom još veći zbog udaljenosti prodavača - turističkih subjekata i kupaca - turista. Društvene mreže postale su neizostavan dio digitalnog marketinga svakog poduzeća. Prednost marketinga putem društvenih mreža je ta da poduzeća u kratkom roku mogu obuhvatiti specifične ciljane grupe i dobiti brze i besplatne povratne informacije o svojim proizvodima i uslugama. Cilj ovog rada je bio uvidjeti prednosti i nedostatke različitog načina vođenja četiri društvene mreže: Facebook, Instagram, Twitter i YouTube. Za primjer je uzeto vođenje društvenih mreža od strane dva luksuzna hotela u Hrvatskoj: „Radisson Blu Resort & Spa Split“ i „Esplanade Zagreb“.
Abstract (english)
Digital marketing is the latest and fastest growing form of marketing that includes a set of activities that include the promotion and sale of products and services through the digital media - the Internet. Social change requires changes in digital marketing, and instead of the mass, so-called traditional approach to the consumer, customized, individualized marketing is becoming increasingly important. The new marketing is focused on the individual approach to the mass of individuals. In tourism, the emphasis on digital is even greater due to the distance between salesmen - tourist entities and customers - tourists. Social networks have become an indispensable part of every company's digital marketing. The advantage of social media marketing is that companies can reach specific target groups in a short period of time and get quick and free feedback on their products and services. The purpose of this paper was to see the advantages and disadvantages of different ways of running four social networks: Facebook, Instagram, Twitter and YouTube. Running social networks by two luxury hotels in Croatia: "Radisson Blu Resort & Spa Split" and "Esplanade Zagreb" was taken as an example.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:833068
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-29 07:39:50