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undergraduate thesis
POSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ
Završni rad
2021. urn:nbn:hr:124:583051
Pendić, Mirna
University of Split
Faculty of economics Split

Cite this document

Pendić, M. (2021). POSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:583051

Pendić, Mirna. "POSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:583051

Pendić, Mirna. "POSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:583051

Pendić, M. (2021). 'POSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:583051

Pendić M. POSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:583051

M. Pendić, "POSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:583051

Metadata
TitlePOSLOVANJE I ONLINE MARKETING OPG-OVA U REPUBLICI HRVATSKOJ : Završni rad
AuthorMirna Pendić
MentorSilvia Golem (mentor)
MBZ: 274234
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Obiteljsko poljoprivredno gospodarstvo-OPG ĉini punoljetna fiziĉka osoba ili skupina fiziĉkih osoba, ĉlanova zajedniĉkog kućanstva koje obavljaju poljoprivredne djelatnosti koristeći se vlastitim ili unajmljenim proizvodnim jedinicama. U RH ih ima 162966, a bave se svim granama ratarstva i stoĉarstva te s njima povezanim djelatnostima. OPG-ovi su iznimno vaţni u smislu oĉuvanja prirodnih resursa RH stoga Ministarstvo poljoprivrede, kroz razne potpore iz drţavnih i EU fondova nastoji unaprijediti njihovo poslovanje. Osim tradicionalnog naĉina marketinga, OPG-ovi se sve više okreću i online marketingu koji se pokazao kao vrlo uĉinkovito rješenje opstanka na trţištu. Najzastupljeniji kanali online marketinga OPG-ova u RH su društvene mreţe, posebno Facebook, što se potvrdilo i u provedenoj anketi. Online marketing, kao i tradicionalni ima svoje prednosti i nedostatke, ali prednosti su daleko brojnije od nedostataka. Moţe se zakljuĉiti da su OPG-ovi u RH prepoznali potencijal kanala online marketinga te ih sve više primjenjuju u svom poslovanju.
Abstract (english)
Family farm is a business owned by one or more people, usually members of a shared household that work in agriculture, using their own or rented resources. In Republic of Croatia there are 162966 of family farms and they are engaged in almost every branch of agricultural activity and livestock farming. Family farms are extremely important for protecting the natural resources of Croatia. For that reason, Ministry of Agriculture is trying to improve their business through various support programs from EU or state funds. Apart from the traditional marketing, more and more family farms are starting to use online marketing as a tool to improove their business. Online marketing has prooved to be a very efficient way of or ensuring successful market survival . The most used form of online marketing in family farm business is social media marketing, especially Facebook, which has been prooved in the conducted telephone survey. Online marketing, as well as the traditional, has some disadvantages, but advantages are still higher. In conclusion, family farms in Croatia have recognised potential of online marketing and they are incorporating it more into their business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:583051
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-01 12:06:56