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master's thesis
DETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU
Diplomski rad
2021. urn:nbn:hr:124:249595
Gotovac, Josipa
University of Split
Faculty of economics Split

Cite this document

Gotovac, J. (2021). DETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:249595

Gotovac, Josipa. "DETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:249595

Gotovac, Josipa. "DETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:249595

Gotovac, J. (2021). 'DETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:249595

Gotovac J. DETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:249595

J. Gotovac, "DETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:249595

Metadata
TitleDETERMINANTE POTRAŽNJE ZA KRUHOM NA HRVATSKOM TRŽIŠTU : Diplomski rad
AuthorJosipa Gotovac
MentorIvan Pavić (mentor)
MBZ: 077961
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Istraživanje provedeno u ovom radu je imalo nekoliko ciljeva. Cilj je bio segmentirati kupce, provjeriti je li kruh na hrvatskom tržištu inferiorno ili Giffenovo dobro te utvrditi determinante potražnje za kruhom. Istraživanje je pokazalo kako jako mali postotak ispitanih, tek 6,33%, ne kupuje kruh. Nadalje, ustanovilo se kako kruh na hrvatskom tržištu nije ni inferiorno dobro, ni Giffenovo dobro, već osnovno dobro koje se većinom svakodnevno konzumira. Stoga, ne čudi kako se ni dohodak ni cijene nisu pokazale značajnim determinantama potražnje za kruhom. Što se tiče ostalih determinanti, ustanovilo se kako razina tjelesne aktivnosti i razina obrazovanja značajno utječu na potražnju za kruhom te da oni koji se bave nekim oblikom tjelesne aktivnosti potražuju manje kruha u odnosu na one koji se tjelesnom aktivnosti uopće ne bave. Nadalje, pokazalo se kako oni obrazovaniji potražuju manje kruha u odnosu na one niže obrazovane.
Abstract (english)
The research carried out in this paper had several goals. The goal was to segment customers, check whether bread on the Croatian market is inferior or Giffen's good, and determine the determinants of the demand for bread. The survey found that a very small percentage of those surveyed, only 6.33%, do not buy bread. Furthermore, it was found that bread on the Croatian market is neither inferior nor Giffen's good, but a staple good that is consumed mostly every day. Therefore, it is not surprising that neither income nor prices have proven to be significant determinants of the demand for bread. As for other determinants, it was found that the level of physical activity and the level of education significantly affect the demand for bread and that those who engage in some form of physical activity consume less bread compared to those who do not engage in physical activity at all. Furthermore, it turned out that the more educated consume less bread compared to the lower educated.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:249595
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-30 09:45:04