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master's thesis
UTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA
Diplomski rad
2020. urn:nbn:hr:124:911466
Jalić, Ivana
University of Split
Faculty of economics Split

Cite this document

Jalić, I. (2020). UTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:911466

Jalić, Ivana. "UTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:911466

Jalić, Ivana. "UTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:911466

Jalić, I. (2020). 'UTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:911466

Jalić I. UTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:124:911466

I. Jalić, "UTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:911466

Metadata
TitleUTJECAJ PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA E-VIDLJIVOST HOTELA : Diplomski rad
AuthorIvana Jalić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Činjenica kako se gotovo sve aktivnosti odvijaju preko Interneta doprinjele su jačanju e-vidljivosti marki. U skladu s navedenim, voditelji marketinga hotela spletom promotivnih aktivnosti nastoje ojačati mrežnu prisutnost hotela na Internetu čineći ponudu istog vidljivijom potencijalnim gostima. Kako bi e-vidljivost hotela jačala, potrebna je sinergija svih dijelova mrežne prisutnosti – od definirane strategije komunikacije i kreacije sadržaja za marketinšku kampanju do funkcionalnog web sjedišta. Temeljni cilj istraživanja je utvrditi utjecaj promocije putem društvenih mreža na jačanje e-vidljivosti hotela. Pored temeljnog cilja definiraju se i sporedni ciljevi analize dostupnih podataka o promocijskim aktivnostima hotelskih subjekata na društvenim mrežama, identificiranja potencijalnih nedostataka e-vidljivosti hotela i upravljanja društvenim mrežama te sugeriranja smjernica za efikasnije korištenje društvenih mreža.
Abstract (english)
The fact that almost all activities take place over the Internet has contributed to strengthening the e-visibility of brands. Speaking of e-visibility, hotel marketing managers, through a combination of promotional activities, strive to strengthen the hotel's online presence on the Internet, making its offer more visible to potential guests. To strengthen the e-visibility of the hotel, a synergy of all parts of the network presence is needed - from a defined communication strategy and content creation for the marketing campaign to a functional website. The basic goal of the research is to determine the impact of promotion through social networks on strengthening the e-visibility of hotels. In addition to the basic goal, the secondary goals of analyzing available data on promotional activities of hotel entities on social networks, identifying potential shortcomings of hotel e-visibility and social network management, and suggesting guidelines for more efficient use of social networks are defined.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:911466
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-27 11:28:14