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master's thesis
ODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA
Diplomski rad
2021. urn:nbn:hr:124:493920
Jaman, Jure
University of Split
Faculty of economics Split

Cite this document

Jaman, J. (2021). ODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:493920

Jaman, Jure. "ODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:493920

Jaman, Jure. "ODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:493920

Jaman, J. (2021). 'ODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 13 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:493920

Jaman J. ODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 May 13] Available at: https://urn.nsk.hr/urn:nbn:hr:124:493920

J. Jaman, "ODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:493920

Metadata
TitleODREDNICE POTRAŽNJE ZA PAMETNIM TELEFONIMA : Diplomski rad
AuthorJure Jaman
MentorIvan Pavić (mentor)
MBZ: 077961
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Cilj ovog rada je bio spoznati odrednice potražnje za pametnim telefonima među studentskom populacijom. Istraživanje je provedeno nad 99 studenata Ekonomskog fakulteta u Splitu, a faktori koji su se izučavali su značajke proizvoda, ime brenda, društveni utjecaj i cijene. Istraživanje je pokazalo kako sva četiri faktora imaju utjecaja na potražnju za pametnim telefonima, pri čemu značajke proizvoda imaju najveći utjecaj, dok cijena ima najmanji utjecaj na potražnju za pametnim telefonima. Također, utjecaj cijene se pokazao samo djelomično značajnim, dok se utjecaj preostalih triju faktora pokazao statistički značajnim po svim tvrdnjama. Ovime se potvrdila specifičnost studenata u odnosu na ostale segmente populacije, kada je u pitanju potražnja za pametnim telefonima.
Abstract (english)
This research aimed to understand the determinants of demand for smartphones among the student population. The survey was conducted by 99 students of the Faculty of Economics in Split, and the factors that were studied were the characteristics of the product, the name of the brand, the social influence, and prices. The study found that all four factors have an impact on demand for smartphones, with product features having the most significant impact, while the price has the least impact on demand for smartphones. Also, the price impact proved only partially significant, while the impacts of the remaining three factors proved statistically significant in all claims. This confirms the specificity of students in relation to other segments of the population when it comes to demand for smartphones.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:493920
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-03 13:37:07