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undergraduate thesis
DOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU
Završni rad
2022. urn:nbn:hr:124:686940
Kujundžić-Lujan, Ante
University of Split
Faculty of economics Split

Cite this document

Kujundžić Lujan, A. (2022). DOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:686940

Kujundžić Lujan, Ante. "DOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:686940

Kujundžić Lujan, Ante. "DOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:686940

Kujundžić Lujan, A. (2022). 'DOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:686940

Kujundžić Lujan A. DOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:124:686940

A. Kujundžić Lujan, "DOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:686940

Metadata
TitleDOPRINOS E-MARKETINGA U TURIZMU I UGOSTITELJSTVU : Završni rad
AuthorAnte Kujundžić-Lujan
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U turizmu i ugostiteljstvu se, kao jednoj od najpropulzivnijih, ali i u isto vrijeme najsenzibilnijih i najelastičnijih gospodarskih djelatnosti, razvijaju inovativna rješenja pomoću informacijsko-komunikacijskih tehnologija s ciljem povećanja kvalitete poslovanja. Brojne informacijsko-komunikacijske tehnologije utječu na tradicionalan marketing, pa se zato razvija nova vrsta marketinga pod nazivom elektronički marketing (e-marketing). Internet predstavlja iznimno moćan komunikacijski medij kojim se mogu povezivati turistički subjekti ponude i potražnje u turizmu i ugostiteljstvu. Isto tako, pruža podršku brojnim funkcijama i procesima u poduzeću s ciljem razvoja proizvoda i usluga za kupce. Implementacija e-marketinga u turizmu i ugostiteljstvu može osigurati dugoročni rast pozitivnih efekata i tako osigurati poduzećima jačanje vlastite pozicije na tržištu, a paralelno s time i rast konkurentnosti.
Abstract (english)
In tourism and hospitality, as one of the most propulsive, but at the same time the most sensitive and resilient economic activity, innovative solutions are being developed using information and communication technologies in order to increase the quality of business. Numerous information and communication technologies are influencing traditional marketing, so a new type called electronic marketing (e-marketing) is being developed. The Internet is an extremely powerful communication media that can connect the tourist entities of supply with the demand in tourism and hospitality. It also provides support for a number of functions and processes in the company with the aim of developing products and services for customers. The implementation of e-marketing in tourism and hospitality can ensure long-term growth of positive effects and thus ensure companies strengthen their position in the market and at the same time increase their competitiveness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:686940
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-29 12:54:10