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master's thesis
INTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA
Diplomski rad
2017. urn:nbn:hr:124:670447
Marković, Marija
University of Split
Faculty of economics Split

Cite this document

Marković, M. (2017). INTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:670447

Marković, Marija. "INTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:670447

Marković, Marija. "INTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:670447

Marković, M. (2017). 'INTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:670447

Marković M. INTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:670447

M. Marković, "INTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:670447

Metadata
TitleINTERNET KAO LOGISTIČKA PLATFORMA ZA MARKETINŠKE AKTIVNOSTI NISKOTARIFNIH AVIO-KOMPANIJA : Diplomski rad
AuthorMarija Marković
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Od sredine devedesetih godina, internet je posebno utjecao na razvoj poslovnih aktivnosti unutar prometnog i turističkog sektora. Jedna od industrija koja je rano otkrila internet kao marketinški alat za svoje poslovne aktivnosti je upravo zračni prijevoz. Pri tome, posebice visoke stope rasta bilježe niskotarifne avio-kompanije. Cilj diplomskog rada je utvrditi determinante koje su dovele do tih visokih stopa rasta niskotarifnih avio-prijevoznika u odnosu na tradicionalne prijevoznike. Na koji način im korištenje interneta omogućuje ostvarivanje konkurentskih prednosti? Kako se koriste web stranicama u svrhu komunikacijskih i distribucijskih aktivnosti unutar svog poslovanja? Odgovori na ova pitanja, ali i dileme poput mogućnosti individualizacije neopipljivih usluga i stvaranja dodatne vrijednosti putem interneta obrađeni su u radu te se u obliku kvalitativne analize prakse vodeće trojke niskotarifnih avio-prijevoznika iz 2016. godine, EasyJet, Norwegian i Ryanair, nude konkretni primjeri iz svijeta poslovanja.
Abstract (english)
Since the mid-nineties, the Internet affected in particular the development of business activities within the transport and tourism sector. One of the industries that early discovered the Internet as a marketing tool for their activities was the air transport. In doing so, especially so-called Low Cost Carriers have been registering high growth rates. The aim of this final paper was to identify the determinants that led to those high rates of growth of Low Cost Carriers in comparison to the traditional carriers. How does the use of the Internet enable them the achievement of competitive advantages? How do they use their web sites for the purpose of communication and distributive activities within their businesses? Answers to these questions as well as to dilemmas such as the possibility of individualising intangible services and creating added value through the Internet are being discussed in this paper. Concrete examples from the world of business are offered in form of a qualitative analysis of the practices of the three leading Low Cost Carriers in 2016, EasyJet, Norwegian and Ryanair.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:670447
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-06 10:48:42