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master's thesis
ULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU
Diplomski rad
Šerić, Petra (2017)
University of Split
Faculty of economics Split

Cite this document

Šerić, P. (2017). ULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU : Diplomski rad (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:475974

Šerić, Petra. "ULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:475974

Šerić, Petra. "ULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:475974

Šerić, P. (2017). 'ULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 30 May 2020, https://urn.nsk.hr/urn:nbn:hr:124:475974

Šerić P. ULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2020 May 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:475974

P. Šerić, "ULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:475974

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Metadata
TitleULOGA MENADŢERA U KRIZNOM KOMUNICIRANJU : Diplomski rad
AuthorPetra Šerić
MentorDejan Kružić (mentor)
MBZ: 092243
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je istraţena uloga i vaţnost menadţera u kriznom komuniciranju. Cilj rada je prikazati primjenu temeljnih modela i instrumenata koje koristi menadţment prilikom dijagnostičke i prognostičke analize vanjskog i unutarnjeg okruţenja poduzeća u uvjetima poslovne krize. Empirijski dio rada odnosi se na istraţivanje ispitanika o ulozi menadţera u kriznom komuniciranju. Poslovna kriza je specifičan, neočekivan i izvanredan dogaĎaj ili niz istih koji uzrokuju visoku razinu nesigurnosti i prijetnje glede ostvarenja strateških ciljeva organizacije. Postoje tri stupnja krize - potencijalna kriza, latentna kriza i akutna kriza. Simptomi krize su vidljivi u financijskom području i u području ostvarenja učinaka. Upravljanje krizom spada u domenu menadţmenta poduzeća tj. kriznog menadţmenta. Odgovornost za mogući bankrot, ali i zasluga za mogući izlazak iz krize isključivo su na strani menadţmenta.
Abstract (english)
This final paper describes the role and importance of managers in crisis communication. The aim of the paper is to demonstrate the application of basic models and instruments used by management in the diagnostic and prognostic analysis of the external and internal environment of enterprises in the conditions of a business crisis. The empirical part of the paper deals with research of respondents on the role of managers in crisis communication. A business crisis is a specific, unexpected and remarkable event or series of events that cause a high level of insecurity and threats to the achievement of the organization's strategic goals. There are three levels of crisis - a potential crisis, a latent crisis and an acute crisis. The symptoms of the crisis are visible in the financial area and in the area of impact realization. Crisis management is part of enterprise management, ie crisis management. Responsibility for possible bankruptcy but also the merit of possible exit from the crisis is solely on the side of management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:475974
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-07-12 10:08:03