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master's thesis
MARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE
Završni rad
2017. urn:nbn:hr:124:229375
Bakić, Tomislav
University of Split
Faculty of economics Split

Cite this document

Bakić, T. (2017). MARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:229375

Bakić, Tomislav. "MARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:229375

Bakić, Tomislav. "MARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:229375

Bakić, T. (2017). 'MARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:229375

Bakić T. MARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:124:229375

T. Bakić, "MARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:229375

Metadata
TitleMARKETING PLAN RAZVOJA PROIZVODNE ZONE ČAPORICE : Završni rad
AuthorTomislav Bakić
MentorLjiljana Najev Čačija (mentor)
MBZ: 344153
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog završnog rada je analiza marketinškog miksa u javnoj upravi kao i u neprofitnom sektoru, s ciljem izrade marketing plana koji će sluţiti kao polazna toĉka u donošenju bitnih odluka vezanih za proizvodnu zonu Ĉaporice. Teorijski dio rada obuhvaća definiranje kljuĉnih marketinških pojmova koji se koriste u izradi marketing plana bilo u privatnom ili javnom sektoru, dok se u empirijskom dijelu upoznaje sa trenutnim stanjem u PZ Ĉaporice, te definira prostor za daljnji napredak i razvoj.
Abstract (english)
The subject of this final paper is marketing mix analysis in public administration and nonprofit sector, in order to make marketing plan that will be used as an initial point in making important decisions about Production Zone Ĉaporice. The theoretical part of the paper covers the definition of key marketing concepts used in the design of marketing plan either in the private or public sector, whiles the second, empirical part, introduces the current state of the PZ Ĉaporice and defines the space for further progress and development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:229375
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-07-12 13:12:47