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undergraduate thesis
MARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA
Završni rad
2017. urn:nbn:hr:124:740701
Čizmić, Josipa
University of Split
Faculty of economics Split

Cite this document

Čizmić, J. (2017). MARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:740701

Čizmić, Josipa. "MARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:740701

Čizmić, Josipa. "MARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:740701

Čizmić, J. (2017). 'MARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:740701

Čizmić J. MARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:740701

J. Čizmić, "MARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:740701

Metadata
TitleMARKETING U RAZVOJU FUNKCIJE PRODAJE HOTELA : Završni rad
AuthorJosipa Čizmić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osnovna svrha ovog završnog rada je ukazati na značaj primjene marketinga u razvoju funkcije prodaje hotelskih kapaciteta. Hotelsku prodaju je potrebno promatrati sa aspekta marketinškog procesa poslovanja koji podrazumijeva kreiranje proizvoda na osnovu potreba potrošača, gdje se upravo zadovoljavanjem želja i potreba tih istih potrošača, ostvaruje dobit i osigurava egzistencija. S obzirom na dinamičnost turističkog tržišta, marketinški timovi su zaduženi za praćenje turističkih trendova i u skladu s njima, osmisliti i provoditi inovacije kako bi hotelski proizvod postao prepoznatljiv na tržištu. Osim tradicionalnog marketinga, veliki naglasak je na gerilskom marketingu. Gerilski marketing je oblik marketinške strategije koja minimalnim ulaganjem i nekonvencionalnim metodama oglašavanja nastoji ostvariti maksimalan učinak. Bluesun Hotels & Resorts je odličan primjer kako primjena gerilskog marketinga pozitivno utječe na rast profita svih hotela u grupaciji. Neprekidnim istraživanjem ciljanih emitivnih tržišta, odgovaranjem na najnovije trendove i kvalitetnom uslugom, Bluesun Hotels & Resorts vodi efikasnu prodaju politiku služeći se raznim kanalima distribucije.
Abstract (english)
The main purpose of this final paper is to highlight the importance of marketing in the development of the sales functions of hotel facilities. It is necessary to observe hotel sale through the aspect of marketing process of work that includes the creation of the products based on consumer needs. Just by satisfying those needs, profit is generated and livelihood is provided. Considering the dynamism of the tourism market, marketing teams are responsible for monitoring tourism trends and accordingly design and implement innovation so that the hotel product is recognized on the market. Besides traditional marketing, major emphasis is on guerilla marketing. Guerilla marketing is a marketing strategy that tries to achieve maximum profit with minimum investment and unconventional methods of advertising. Bluesun Hotels & Resorts is an excellent example of how the application of guerilla marketing have a positive impact on profits of all the hotels in the group. By continuous researching target source markets, responding to the latest trends and quality service, Bluesun Hotels & Resorts keep efficient sales practices using the various distribution channels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:740701
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-07-12 13:25:14