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master's thesis
COMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA
Diplomski rad
2017. urn:nbn:hr:124:159697
Šinkić, Mia
University of Split
Faculty of economics Split

Cite this document

Šinkić, M. (2017). COMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:159697

Šinkić, Mia. "COMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:159697

Šinkić, Mia. "COMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:159697

Šinkić, M. (2017). 'COMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:159697

Šinkić M. COMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:159697

M. Šinkić, "COMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:159697

Metadata
TitleCOMMUNITY MANAGEMENT – KOMUNIKACIJE S CILJNOM SKUPINOM PUTEM DRUŠTVENIH MREŽA : Diplomski rad
AuthorMia Šinkić
MentorIvana Bilić (mentor)
MBZ: 293643
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovo istraživanje je ispitalo i analiziralo korelaciju između ukupnog zadovoljstva korisnika društvenih mreža sa djelovanjem i aktivnošću community managera. Za potrebe ovog istraživanja proveden je anketni upitnik, zasebno za CM agencije gdje je ukupno anketirano 11 agencija te zasebna anketa za korisnike društvenih mreža gdje je anketirano 50 korisnika. Prikupljeni podaci analizirani su uz pomoć statističkog paketa za društvene znanosti (SPSS) većim brojem modela i testova. Utvrđena je pozitivna korelacija između ukupnog zadovoljstva korisnika društvenih mreža sa djelovanjem i aktivnošću community managera.
Abstract (english)
This survey examined and analyzed the correlation between the overall satisfaction of web sites visitors and community management activity. For the purpose of this research the questionnaire was conducted, one survey was intended to community management agencies ( 11 in total ) and other survey was intended for web sites users ( 50 respondents in total) The data was analyzed using different statistical models and tests. All data analaysis were conducted using Statistical Package for Social Sciences (SPSS). Research shows that there is a positive correlation between overall satisfaction of web sites visitors and community management activity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:159697
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-11 09:25:41