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undergraduate thesis
WEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA
Završni rad
2017. urn:nbn:hr:124:693578
Bogdan, Andrea Rafaela
University of Split
Faculty of economics Split

Cite this document

Bogdan, A. R. (2017). WEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:693578

Bogdan, Andrea Rafaela. "WEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:693578

Bogdan, Andrea Rafaela. "WEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:693578

Bogdan, A. R. (2017). 'WEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:693578

Bogdan AR. WEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:693578

A. R. Bogdan, "WEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:693578

Metadata
TitleWEB MARKETING U FUNKCIJI JAČANJA IMIDŽA SPORTSKOG KLUBA : Završni rad
AuthorAndrea Rafaela Bogdan
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U sportskom svijetu vlada velika konkurencija, a potražnja za sportskim uslugama raste. O marketinškim aktivnostima uvelike ovisi financijsko stanje sportskog kluba. Jedan od važnih marketinških alata je i web stranica. U ovom radu posebna pažnja će se usmjeriti na web stranicu sportskog kluba. Analizirat će se dostignuta razina web promocije sportskoga kluba te istražiti mogućnost jačanja imidža sportskog kluba unapređenjem marketinške promocije kroz web stranicu istoga. Osnovni praktični cilj ovoga rada je ponuditi prijedloge za unapređenje web stranice sportskog kluba, kako bi se poboljšao njegov imidž te privukli novi članovi. Rezultati istraživanja pokazuju da je uvelike potreban redizajn web stranice karate kluba kako bi se stvorio atraktivan i inovativan izgled koji bi trebao stvoriti konkurentske prednosti u današnjem jako dinamičnom okruženju.
Abstract (english)
In the sports world there is great competition and demand for sports services is growing. The financial condition of the sports club largely depends on marketing activities . One of the important marketing tools is a web site. In this paper special attention will be directed to the website of the sports club. The level of web promotion of the sports club will be analyzed and the possibility of strengthening the image of a sports club will be explored by promoting marketing promotion through its website. The basic practical goal of this paper is to offer suggestions for improving the website of a sports club to enhance its image and attract new members. The result of the research shows that it is greatly needed to redesign the web site of the Karate club to create an attractive and innovative look that should create competitive advantages in today's highly dynamic environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:693578
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-15 07:41:58