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undergraduate thesis
PROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA
Završni rad
2017. urn:nbn:hr:124:169639
Vuco, Dea
University of Split
Faculty of economics Split

Cite this document

Vuco, D. (2017). PROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:169639

Vuco, Dea. "PROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:169639

Vuco, Dea. "PROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:169639

Vuco, D. (2017). 'PROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:169639

Vuco D. PROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:169639

D. Vuco, "PROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:169639

Metadata
TitlePROMOCIJA I OGLAŠAVANJE U TURIZMU NA PRIMJERU TZ PODSTRANA : Završni rad
AuthorDea Vuco
MentorIvana Bilić (mentor)
MBZ: 293643
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Promocija je komunikacija organizacija i javnosti koja se realizira kroz marketing funkciju. Ona se realizira putem različitih medija i može imati razne ciljeve od podsjećanja, preko informiranja do poticanja na akciju. Promocija se razvijala s razvojem društva i tehnologija. U razvoju komunikacije dva su medija osigurala revolucionarne promjene. To se odnosi na primjenu TV-a u promociji te Interneta s razvojem informacijskih tehnologija. Promocija u turizmu je okosnica razvoja potražnje. Razvoj IT osigurao je značajne promjene tom sektoru zbog eliminacije ograničenja geografskog područja i vremena ciljnih segmenata. Ona je interaktivna te kontinuirana, a ujedno i jeftinija od nekih drugih masovnih medija poput TV-a.
Abstract (english)
Promotion is the communication of organizations with the public that is realized through the marketing function. It can be realized through various media and can have various goals from remembrance, through information to encouraging to action. Promotion has developed with the development of society and technology. In the development of communication, the two media ensured revolutionary changes. This applies to the use of TV in promotion and the Internet through development of information technologies. Promotion in tourism is the cornerstone of demand development. IT development has made significant changes to this sector due to the elimination of the geographic area constraints and the time of the target segments. It is interactive and continuous and at the same time cheaper than some other mass media such as TV.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:169639
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-15 10:21:33