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undergraduate thesis
POTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU
Završni rad
2017. urn:nbn:hr:124:557863
Zelić, Martina
University of Split
Faculty of economics Split

Cite this document

Zelić, M. (2017). POTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:557863

Zelić, Martina. "POTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:557863

Zelić, Martina. "POTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:557863

Zelić, M. (2017). 'POTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:557863

Zelić M. POTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:124:557863

M. Zelić, "POTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:557863

Metadata
TitlePOTENCIJALI RAZVOJA ZDRAVSTVENOG TURIZMA NA MAKARSKOM PRIMORJU : Završni rad
AuthorMartina Zelić
MentorLidija Petrić (mentor)
MBZ: 168146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Makarsko primorje, tradicionalno je turistički orijentirana destinacija koja posjeduje iznimne prirodne ljepote, povoljnu klimu, sigurnost, dugu tradiciju, konkurentne cijene i općenito dobru reputaciju. Dosadašnja veoma loša suradnja između Ministarstava zdravlja i Ministarstva turizma uzrokovala je nedovoljnu iskorištenost svih ovih prednosti i snaga koje su ključne za razvoj ovog posebnog oblika turizma na području makarskog primorja. Izradom Strategije razvoja turizma u RH do 2020. godine... More nastala je čvrsta podloga za razvoj strategija ostalih, posebnih oblika turizma. U prosincu 2014. nastao je Akcijski plan razvoja zdravstvenog turizma, kao zajednička međuresorna platforma za sustavno podizanje konkurentnosti zdravstveno-turističke ponude, koja predstavlja jednu od ključnih mjera za unaprjeđenje zdravstvenog turizma RH i koja sadrži ključne analize trenutne pozicije Hrvatske na tržištu turističkih proizvoda, te sadrži programe i mjere koje bi Hrvatsku dovele do željene pozicije. Naravno, akcijski plan obuhvaća i detaljnu analizu snaga i slabosti, odnosno prilika i prijetnji. Kako bi se ostvarili željeni rezultati, nužno je provođenje detaljno analiziranih programa i mjera koje u potpunosti iskorištavaju snage i prilike zdravstvenog turizma u Hrvatskoj, u ovom slučaju na području makarskog primorja, odnosno minimiziraju utjecaj njegovih slabih strana i prijetnji okoline. Programi i mjere izrađene su za svaki pojedinačni segment zdravstvenog turizma, te su usmjereni na uklanjanje uočenih ograničenja u razvoju. Uz sve to, potrebno je i vlasničko i tržišno restrukturiranje u različite oblike javno-privatnog partnerstva koji dovode do proširenja i produbljenja ponude zdravstvenog turizma, te utječe na porast kvalitete, odnosno, na konkurentnost na tržištu. Less
Abstract (english)
Coast of Makarska including the nearby places is a destination that is traditionally oriented to tourism and has a great variety of natural beauties, mild climate, safety, long tradition, competitive prices and generally good reputation. However, bad cooperation between Ministry of Health and Ministry of Tourism has caused insufficient use of all these advantages and strengths which are crucial for the development of this particular form of tourism in the mentioned area. By developing a... More „strategy for tourism development in Croatia until 2020“., a solid foundation for developing strategies for other, special forms of tourism has emerged. In December of 2014., a document called „Action plan for development of health tourism in Croatia“ has been emerged, as a common platform for systematically raising the competitiveness of the health tourism supply, and is one of the key measures for improving the health tourism in Croatia. This document contains key analysis of the current position of Croatia on the tourism products market, programs and measures that would bring Croatia to the desired position, and of course a detailed analysis of strengths and weaknesses, ie, opportunities and threats. To achieve the desired results, it is necessary to conduct detailed analysys of the programs and measures that fully utilize the strengths and opportunities of health tourism in Croatia, in this case in the area of Makarska with the surrounding area, or minimize the impacts of its weaknesses and threats from the environment. Programs and measures are designed for each individual segment of health tourism, and they are aimed at eliminating observed developmental constraints. Of course, with everything else that is mentioned, it is necessary to do a property and market reconstruction, with the different forms of local-private partnership which lead to the expansion of the supply of the health tourism. That leads to growth of the quality of tourism and improves the competitiveness on the market. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:557863
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-15 10:44:31
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