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master's thesis
ČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA
Diplomski rad
2017. urn:nbn:hr:124:210345
Kundid, Duje
University of Split
Faculty of economics Split

Cite this document

Kundid, D. (2017). ČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:210345

Kundid, Duje. "ČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:210345

Kundid, Duje. "ČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:210345

Kundid, D. (2017). 'ČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:210345

Kundid D. ČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:210345

D. Kundid, "ČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:210345

Metadata
TitleČIMBENICI PRIHVAĆANJA USLUGE INTERNET BANKARSTVA MEĐU STANOVNIŠTVOM GRADA SPLITA : Diplomski rad
AuthorDuje Kundid
MentorSnježana Pivac (mentor)
MBZ: 220976
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Quantitative Economics
Abstract
Problem ovog istraživanja bio je utvrditi kako individualne karakteristike ispitanika (demografske i psihološke) utječu na prihvaćanje i korištenje Internet bankarstva. Iz problema istraživanja proizlazi glavni cilj istraživanja, a to je utvrditi demografska obilježja korisnika Internet bankarstva i osoba koje ne koriste Internet bankarstvo. Također, cilj istraživanja je bio ispitati i primjenjivost TAM modela u Splitu. Rezultatima istraživanja utvrđeno je da su korisnici Internet bankarstva mlađe, visoko obrazovane osobe sa većim iskustvom korištenja Interneta. Uz navedeno korisnici Internet bankarstva imaju veća mjesečna primanja dok je razina društvenog utjecaja na njih veća. Radom je potvrđena primjenjivost dva osnovna elementa TAM modela, percipirane jednostavnosti korištenja i percipirane korisnosti, na prihvaćanje Internet bankarstva.
Abstract (english)
The idea of this research was to determine how demographic & psychological characteristics of respondents affect on acceptance and Internet banking usage. From there, the main aim of this research is derived; to determine demographic characteristics of Internet banking users and non users. As well, another aim of the research was to test the applicability of Technology Acceptance Model (TAM) in the city of Split. In the results of the research it is determined that Internet banking users are young, highly educated people with high level of Internet experience. As well, Internet banking users have higher monthly income, whilst the level of social impact on them is higher. Results also confirmed applicability of two base elements of Technology Acceptance Model, Perceived ease-of-use and Perceived usefulness on Internet banking acceptance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:210345
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-18 07:34:17