prikaz prve stranice dokumenta Analitika web stranica hrvatskih hotela
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master's thesis
Analitika web stranica hrvatskih hotela
2017. urn:nbn:hr:124:925397
Čerina, Petar
University of Split
Faculty of economics Split

Cite this document

Čerina, P. (2017). Analitika web stranica hrvatskih hotela (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:925397

Čerina, Petar. "Analitika web stranica hrvatskih hotela." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:925397

Čerina, Petar. "Analitika web stranica hrvatskih hotela." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:925397

Čerina, P. (2017). 'Analitika web stranica hrvatskih hotela', Master's thesis, University of Split, Faculty of economics Split, accessed 22 March 2023, https://urn.nsk.hr/urn:nbn:hr:124:925397

Čerina P. Analitika web stranica hrvatskih hotela [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2023 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:925397

P. Čerina, "Analitika web stranica hrvatskih hotela", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:925397

Metadata
TitleAnalitika web stranica hrvatskih hotela
AuthorPetar Čerina
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu su prikazana teorijska i empirijska istraživanja na području web analitike hotelskih poduzeća. Prati se konkretan primjer izrade web stranice hotelskog poduzeća od utvrđivanja problema s postojećom web stranicom pomoću alata za web analitiku, preko planiranja, istraživanja, implementacije te praćenja uspješnosti rezultata nove web stranice. Na osnovu utvrđenog problema pomoću web analitike, pristupa se procesu rudarenja podataka s konkurentskih web stranica kako bi se dobio prijedlog modela nove web stranice. Nakon implementacije nove web stranice provodi se usporedba dobivenih rezultata i procjena uspješnosti nove web stranice.
Abstract (english)
This thesis is representing theoretical and empirical researches in domain of hotel website analytics. Object of research is design and implementation of new hotel website from problem locating with current website, followed by planning , researching, implementing and controlling the newly implemented site. Based on located problem, data mining of competitors websites is taken. Results of data mining gave a model that will be base for designing of new website. After the implementation of new website, statistics were tracked and the estimates of results has been made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:925397
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-13 07:37:19