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master's thesis
Marketing plan razvoja poduzeća Trajina d.o.o.
završni rad
2017. urn:nbn:hr:124:237264
Balić, Nikola
University of Split
Faculty of economics Split

Cite this document

Balić, N. (2017). Marketing plan razvoja poduzeća Trajina d.o.o. : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:237264

Balić, Nikola. "Marketing plan razvoja poduzeća Trajina d.o.o. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:237264

Balić, Nikola. "Marketing plan razvoja poduzeća Trajina d.o.o. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:237264

Balić, N. (2017). 'Marketing plan razvoja poduzeća Trajina d.o.o. : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 October 2024, https://urn.nsk.hr/urn:nbn:hr:124:237264

Balić N. Marketing plan razvoja poduzeća Trajina d.o.o. : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:237264

N. Balić, "Marketing plan razvoja poduzeća Trajina d.o.o. : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:237264

Metadata
TitleMarketing plan razvoja poduzeća Trajina d.o.o. : završni rad
AuthorNikola Balić
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Problem istraživanja je uloga marketinga i marketinškog planiranja u rastu i razvoju poduzeća Trajina d.o.o.. Cilj rada je izrada marketinškog plana za poduzeće Trajina d.o.o. sa svim svojim sastavnim djelovima: analiza situacije i definiranje marketinške strategije. Da bi se poduzeće razvijalo i raslo, te samim time uspješno poslovalo važno je planirati i upravljati, tj. provoditi marketinško planiranje. Cijeli taj proces možemo podjeliti na tri faze: planiranje, provedba i kontrola. Nakon odrađene analize situacije na primjeru tvrtke Trajina d.o.o., odabrana je strategija razvoja, te su postavljeni jasni ciljevi u određenom vremenskom periodu. Postavljeni ciljevi će se pratiti i kontrolirati.
Abstract (english)
The research problem is the role of marketing and marketing planing in development and growth in business on the example of company Trajina d.o.o. Aim is to make a marketing plan for company Trajina d.o.o. with all its parts: situation analysis and defining marketing strategies for growth. For company to develop and grow it is necessary to plan and manage, and carry out with marketing plan. Process can be divided in planing, implementation and control. After the analysis was done on the example of company Trajina d.o.o., strategy for growth was choosen, and goals were set that are clear and time measurable. The goals will be tracked and controled.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:237264
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-06 14:23:41