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master's thesis
UPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D.
Diplomski rad
2017. urn:nbn:hr:124:329816
Soldić, Marijana
University of Split
Faculty of economics Split

Cite this document

Soldić, M. (2017). UPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:329816

Soldić, Marijana. "UPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:329816

Soldić, Marijana. "UPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:329816

Soldić, M. (2017). 'UPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:329816

Soldić M. UPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:124:329816

M. Soldić, "UPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:329816

Metadata
TitleUPRAVLJANJE PERFORMANSAMA I IMPLEMENTACIJA BSC MODELA U PODUZEĆU GRAĐA D.D. : Diplomski rad
AuthorMarijana Soldić
MentorIvana Dropulić (mentor)
MBZ: 300582
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Accounting
Abstract
Velik broj poduzeća koristi financijske pokazatelje poslovanja, na osnovu kojih donose zaključke, kao rezultat takvog mjerenja javlja se nesklad vizije, misije i strategije s promjenama u okruženju. Upravo iz tog razloga javila se potreba za modelom koji objedinjuje financijsku perspektivu, perspektivu kupca, perspektivu internih poslovnih procesa te perspektivu učenja i rasta. BSC metoda zahtijeva angažiranje cijelog poduzeća, a ne samo uprave. Veoma je važan angažman zaposlenika na svim razinama poduzeća, komunikacija zaposlenika s menadžmentom te razumijevanju postavljenje strategije od strane zaposlenih. Ako poduzeća žele biti uspješna moraju kontinuirano ulagati u obrazovanje da bi postigli konkurentsku prednost. Na primjeru poduzeća Građa d.d provedena je analiza postojećeg modela izvještavanja, potom izrađen BSC model koji pokazuje poboljšanje za 6% u 2016. godini. Na temelju dobivenih rezultata nužno je da poduzeće uključi BSC model za izvještavanje menadžmenta u svoje poslovanje kako bi se nastavilo uspješno poslovanje.
Abstract (english)
A large number of companies use financial performance indicators based, on which brings conclusions are made as a result of such measurement, there is a disharmony between vision, mission and strategy with changes in the environment. For that very reason, there was a need for a model that includes the financial perspective, customer's perspective, internal business processes perspective and perspective of learning and growth. The BSC method requires engagement of the whole company, not only of its management. Very important is engagement of employees at all levels of company, communication between employees and management, but also understanding of the strategy. If companies want to be successful, they must continually invest in education to achieve competitive advantage. The analysis of existing reporting model was made on the enterprise Građa d.d. After analysis, followed the BSC model which shows improvement of 6% in 2016. Based on the results obtained, it is essential that the enterprise incorporate BSC model Management Reporting Model into their business and continue with successful manner.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:329816
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-06 14:46:00