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undergraduate thesis
Uloga digitalnog marketinga u promociji
primjer facebook stranice Avon
2017. urn:nbn:hr:124:341207
Borčić, Ivan
University of Split
Faculty of economics Split

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Borčić, I. (2017). Uloga digitalnog marketinga u promociji : primjer facebook stranice Avon (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:341207

Borčić, Ivan. "Uloga digitalnog marketinga u promociji : primjer facebook stranice Avon." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:341207

Borčić, Ivan. "Uloga digitalnog marketinga u promociji : primjer facebook stranice Avon." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:341207

Borčić, I. (2017). 'Uloga digitalnog marketinga u promociji : primjer facebook stranice Avon', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:341207

Borčić I. Uloga digitalnog marketinga u promociji : primjer facebook stranice Avon [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:124:341207

I. Borčić, "Uloga digitalnog marketinga u promociji : primjer facebook stranice Avon", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:341207

Metadata
TitleUloga digitalnog marketinga u promociji : primjer facebook stranice Avon
AuthorIvan Borčić
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je uloga digitalnog marketinga u promociji na primjeru Facebook stranice Avon. U teorijskom dijelu su obrađeni osnovni pojmovi vezani uz promociju i oglašavanje uz fokusiranost na digitalni marketing. Oglašavanje kao najzastupljeniji oblik promotivnog miksa prethodilo je stvaranju digitalnog marketinga. Razvojem novih tehnologija, osobito interneta, marketing stručnjaci su prilagodili komunikacijske alate ciljanim skupinama što je omogućilo poslovnim subjektima dopiranje do ciljanih potrošača uz minimalna ulaganja resursa. Promocija putem interneta postala je dominantan oblik, osobito korištenjem različitih metoda dopiranja do potencijalnih korisnika. Društvene mreže najviše od svih oblika komunikacije putem interneta imaju utjecaja na pozicioniranje proizvoda u svijesti potrošača.
Abstract (english)
The topic of this paper is the role of digital marketing in promotion on case study Avon Facebook page. In the theoretical part, basic concepts related to promotion and advertising focus on digital marketing. Advertising as the most prominent form of the promotional mix was preceded by the creation of digital marketing. With the development of new technologies, especially the Internet, marketing experts have adapted communication tools to target groups, enabling businesses to reach target consumers with minimum resource investment. Internet promotion is becoming a dominant form, especially by using different methods of doping to potential users. Social Networks, most of all forms of Internet communication has an impact on product positioning in consumer awareness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:341207
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-08 18:23:42