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undergraduate thesis
Upravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o.
2017. urn:nbn:hr:124:427660
Vuković, Jelena
University of Split
Faculty of economics Split

Cite this document

Vuković, J. (2017). Upravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o. (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:427660

Vuković, Jelena. "Upravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o.." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:427660

Vuković, Jelena. "Upravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o.." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:427660

Vuković, J. (2017). 'Upravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o.', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 29 May 2023, https://urn.nsk.hr/urn:nbn:hr:124:427660

Vuković J. Upravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o. [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2023 May 29] Available at: https://urn.nsk.hr/urn:nbn:hr:124:427660

J. Vuković, "Upravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o.", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:427660

Metadata
TitleUpravljanje osobnom prodajom na primjeru Mesne industrije braća Pivac d.o.o.
AuthorJelena Vuković
MentorIvana Kursan Milaković (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Glavna svrha ovog rada je analiza upravljanja osobnom prodajom i prodajnim osobljem na primjeru mesne industrije „Braća Pivac d.o.o.“. Temeljni ciljevi rada su istražiti značaj prodajnog osoblja i ulogu pojedinih faza prodajnog procesa. Istraživanje je provedeno metodom intervjua s gospodinom Dejanom Avramovićem, direktorom vanjske trgovine u poduzeću „Braća Pivac d.o.o.“. Rezultati istraživanja su pokazali da poduzeće „Braća Pivac“ d.o.o veliku važnost pridodaje kupcima, jer su svjesni činjenice da je mesna industrija visoko konkurentna i kupac ima veliki broj alternativa na raspolaganju. Također, poduzeću je veoma važno naći kvalitetno prodajno osoblje, jer znaju da su upravo oni ti koji prodaju njihov proizvod, stoga ulažu u njihovu edukaciju i obrazovanje, te ih nagrađuju po potrebi. U poduzeću „Braća Pivac d.o.o.'' postoji još mnogo mjesta za poboljšanje kvalitete usluge i zadovoljstva zaposlenih i na tim problemima bi trebali kontinuirano raditi. Na kraju rada daje se uvid u zaključna razmatranja, ograničenja rada i buduće prijedloge istraživanja.
Abstract (english)
The main purpose of this paper was to analyse the management of personal sales and sales staff on the example of ‘’Braća Pivac Ltd.’’ company. The main research objectives were to explore the significance of sales staff and the role of the certain selling process phases. For the purpose of this research the interview was conducted with Mr. Dejan Avramović, Director of Foreign Trade in "Braća Pivac" d.o.o. The research results showed that the company pays a great attention to buyers; especially since they are aware of the fact that the meat industry is a highly competitive industry and buyers have many alternatives available. In addition, it is very important for a company to find high quality sales staff because they know they are the ones who sell their products. Therefore, the company heavily invests in their education, training and reward them as needed. However, there is still a lot of space for the improvement of the service quality and employee satisfaction. At the end of the paper, the conclusions, limitations and future research suggestions are offered.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:427660
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-08 18:45:04