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undergraduate thesis
Tržišno pozicioniranje proizvoda OTP banka d.d.
2017. urn:nbn:hr:124:553553
Parać, Grgo
University of Split
Faculty of economics Split

Cite this document

Parać, G. (2017). Tržišno pozicioniranje proizvoda OTP banka d.d. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:553553

Parać, Grgo. "Tržišno pozicioniranje proizvoda OTP banka d.d.." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:553553

Parać, Grgo. "Tržišno pozicioniranje proizvoda OTP banka d.d.." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:553553

Parać, G. (2017). 'Tržišno pozicioniranje proizvoda OTP banka d.d.', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 22 March 2023, https://urn.nsk.hr/urn:nbn:hr:124:553553

Parać G. Tržišno pozicioniranje proizvoda OTP banka d.d. [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2023 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:553553

G. Parać, "Tržišno pozicioniranje proizvoda OTP banka d.d.", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:553553

Metadata
TitleTržišno pozicioniranje proizvoda OTP banka d.d.
AuthorGrgo Parać
MentorLjiljana Najev Čačija (mentor)
MBZ: 344153
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj rada bio je predočiti važnost marketinških aktivnosti i samog tržišnog pozicioniranja na bankarskom tržištu. Zbog sve veće konkurencije u bankarstvu marketing prerasta u glavnu bankarsku aktivnost. Drugi cilj rada bio je analizirati ponudu proizvoda i usluga OTP banke sa ponudom izravnih i neizravnih konkurenata na tržištu pomoću otvorene usporedbe. Posebna pažnja posvetila se uspoređivanju stambenih kredita i oročene standardne štednje OTP banke, kao glavnog element promatranja, s stambenim kreditima i oročenim štednjama PBZ, HPB i Imex banke koje spadaju u različite kategorije po veličini na tržištu.
Abstract (english)
The main purpose was to demonstrate the importance of marketing activities and the market positioning itself on the banking market. Due to the increasing competition in banking, marketing is shifting to the main banking activity. The second aim was to analyze offer of products and services of OTP Bank with offer of direct and indirect competitors in the market through open comparison. Special attention was given to the comparison of housing loans and time savings of OTP banka, as the main observation element, with housing loans and time savings of PBZ, HPB and Imex banks belonging to different market size categories.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:553553
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2017-11-28 08:27:28