Tourism has been growing in the world economy for years, and many entrepreneurs are turning to tourism as the base of their business ventures. Contemporary tourism is based on the innovativeness and diversity of small businesses, as modern tourists are aware of existing offers and know what they want. Croatian island destinations lack in entrepreneurship innovation, and they mostly focus on mass family tourism based on the exploitation of nearby and free natural resources. Such behavior jeopardizes the quality of island life because it seeks to promote cheap tourism and to attract tourists of lower wealth status. Exceptions are "party"destinations like the island of Hvar, which, on the other hand, goes to the other extreme and again destroys the lives of locals. We cannot say that tourism is of little importance for small entrepreneurs on the island of Šolta, but the local community is not doing much about business consulting, small business ventures, incentives for innovation, etc. Therefore, the main objective of this paper is to draft a strategic plan for entrepreneurship in tourism on the island of Šolta which will benefit the local community, and from whose results they will be able to make concrete decisions regarding the creation of conditions for the development of entrepreneurship. The plan is brought together with four strategic goals that can be utilized to achieve the main goal. What you should conclude from the paper is that the development of entrepreneurship in tourism should primarily be done to ensure better living conditions for the local population through economic development of the island of Solta. Tourism cannot be of purpose to itself, and it shouldn't be developed without previous planning as a result of human greed.