Promotion is the most visible part of the marketing process. The aim of the action “Buying Croatian” is to promote Croatian manufacturers, raise awareness of the importance of buying Croatian products. The idea is to improve the knowledge of the results of the action “Buying Croatian”, the recognition of the quality marks and to make a judgment about success of the promotion channel. The first hypothesis, consumers believe that Croatian products are better than foreign ones is accepted, consumers would also like to pay more money for the Croatian food product and buy products from the action because they believe this will stimulate the growth of the Croatian economy. The second hypothesis confirmed that consumers are familiar with Croatian quality mark "Originally Croatian" and partially familiar with "Croatian quality", but do not associate them with the action "Buy Croatian". The respondents usually don’t notice the promotional messages of Croatian Chamber of Economy on the Internet, and the hypothesis is rejected. The hypothesis that promotional messages of CCE influence the awareness of the importance of purchasing Croatian products is accepted. Respondents who visited the fair organized by the Croatian Chamber of Economy believe that fair is well organized, but they don’t plan to visit that in the future. The perception of the respondents is that the Croatian Chamber of Economy does not do enough to promote Croatian products.