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undergraduate thesis
PRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI
Završni rad
2018. urn:nbn:hr:124:331147
Muslim, Antonia
University of Split
Faculty of economics Split

Cite this document

Muslim, A. (2018). PRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:331147

Muslim, Antonia. "PRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:331147

Muslim, Antonia. "PRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:331147

Muslim, A. (2018). 'PRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:331147

Muslim A. PRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:331147

A. Muslim, "PRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:331147

Metadata
TitlePRODAJNA FUNKCIJA HOTELA KAO PLATFORMA RASTA GODIŠNJE POPUNJENOSTI : Završni rad
AuthorAntonia Muslim
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Globalna turistička ponuda svakodnevno raste. Iz toga razloga, važno je približiti hotelski proizvod gostima iz ciljanih tržišnih segmenata. U tom procesu približavanja proizvoda, trebalo bi se služiti modernim prodajnim tehnikama koje bi trebale biti dio implementirane marketinške strategije svakog poduzeća. Marketinška strategija danas je jedna od temeljnih platformi tržišnog opstanka hotelskog poduzeća, a suštinu njene strategije čini zadovoljstvo gosta ponuđenom uslugom. Gost pod hotelskom uslugom podrazumijeva iskustvo koje će generirati određene uspomene na boravak. Osim trenda rasta ponude, visoka razina sezonalnosti je ono što karakterizira turističko poslovanje, posebice odmorišnih destinacija poput Hrvatske. To se često spominje kao glavna nepoželjna osobina turističke potražnje, a rješavanje pitanja sezonalnosti je identificirano kao strateški cilj hrvatskog turizma. S temeljnim ciljem jačanja svijesti o brandu, povećanja svijesti Hrvatske kao odredišta s atraktivnom ponudom tijekom pred i posezone. Uloga hotela u smanjenju fluktuacija potražnje je, služeći se prodajnim tehnikama, privući goste u manje atraktivna razdoblja godine prilagodbom cijena, organiziranjem manifestacija i slično.
Abstract (english)
Global tourist supply is continuously increasing. Therefore, it is important to offer a hotel product to guests form target market segments. The hotel should be using modern sale techniques, while offering its product which is a part of implemented marketing strategy in every company. Marketing strategy is one of the basics for sustainability of a tourist company on the market and quality of the experience represents its starting point. The Quality of the experience means originality of the experience which will generate certain memories on their holidays. Except for the increased supply, there is seasonality as a characteristic of a touristic demand, especially in holiday destinations such as Croatia. That is often mentioned as the main undesirable feature of tourism demand and dealing with the issue of seasonality is identified as a strategic aim of the Croatian tourism. Fundamental aim of raising brand awareness, of increasing the awareness of Croatia as a destination with attractive offer during both pre and post-season. The role of the hotel, in this process, is to generate more guests during pre and post-season, using sale techniques such as price adjustment, organizing events etc.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:331147
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-20 09:54:48