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undergraduate thesis
ANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV
Završni rad
2018. urn:nbn:hr:124:577572
Roščić, Sara
University of Split
Faculty of economics Split

Cite this document

Roščić, S. (2018). ANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:577572

Roščić, Sara. "ANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:577572

Roščić, Sara. "ANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:577572

Roščić, S. (2018). 'ANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:577572

Roščić S. ANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:577572

S. Roščić, "ANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:577572

Metadata
TitleANALIZA KONGRESNE PONUDE I PRODAJE U KONTEKSTU AKTUALNIH TRENDOVA-PRIMJER HOTELA LE MERIDIEN LAV : Završni rad
AuthorSara Roščić
MentorSmiljana Pivčević (mentor)
MBZ: 274350
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U ovom završnom rada objašnjen je pojam i značaj kongresnog turizma kao i njegova razvijenost te obilježja. Pružen je uvid u kongresni proizvod kao dio hotelskog poslovanja te njegov razvitak kroz povijest. Osim temeljnih teorijskih pojmova, provedena je analiza trendova kao i analiza trenutnog stanja ovog oblika turizma u svijetu. Sve navedeno je obrađeno i na primjeru hotela Le Meridien Lav, jednog od vodećih hotela kongresne ponude na visokoj razini u regiji te su dati prijedlozi prilagodbe ostalih elemenata ponude aktualnim trendovima. Iz rada je vidljivo da je kongresni turizam u hotelu Le Meridien Lav poprilično razvijen zbog spremnosti ulaganja u inovacije te praćenja najnovijih trendova.
Abstract (english)
In this final work, the concept and importance of congress tourism as well as its development and characteristics are explained in detail. Insight into the congress product as part of the hotel product and its development through history is provided. In addition to fundamental theoretical concepts, analysis of trends and analysis of the current state of this form of tourism in the world was carried out.All of the above is analyzed on case of the Le Meridien Lav Hotel, which is one of the leading high-end congress hotels in the region, and also adjustments to other elements of the current trends offer are being given. From this final work it can be seen that congress tourism at the Le Meridien Lav hotel is quite developed due to its readiness to invest in innovation and follow the latest trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:577572
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-30 11:39:01