Communication is a necessary process in all aspects of life, as well as business life. It can be said that communication in the enterprise is most important in the interaction of other processes in the performance of business tasks and the realization of general, organizational and strategic goals. The company must be ready for the upcoming changes that may have a negative impact on business operations, so management as a process of working with others and with the help of others should be quality and managers should be dedicated. Communication between members of the enterprise is of utmost importance, and the development of communication skills within a company depends on human resource management. Training and education conducted by the Sportina Group include lectures and education on communication with customers, but also with colleagues in conflict situations. Human resources are the total knowledge, skills, abilities, creative opportunities, motivation and loyalty that an organization has. They are the intellectual and psychic energy that the organization can engage in achieving goals and business development. There are managers, people who find their skills in the most efficient way of attracting employees, and thus increase the overall effectiveness, efficiency and productivity of the company. It is also his job to achieve good relations with the corporate environment, to encourage teamwork and to resolve possible conflicts.