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undergraduate thesis
ULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA
Završni rad
2018. urn:nbn:hr:124:719679
Kliškinić, Andrea
University of Split
Faculty of economics Split

Cite this document

Kliškinić, A. (2018). ULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:719679

Kliškinić, Andrea. "ULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:719679

Kliškinić, Andrea. "ULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:719679

Kliškinić, A. (2018). 'ULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:719679

Kliškinić A. ULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:124:719679

A. Kliškinić, "ULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:719679

Metadata
TitleULOGA PROMOCIJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU GRADA SOLINA : Završni rad
AuthorAndrea Kliškinić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Temeljni cilj marketiga odnosi se na realizaciju prodaje, a svi alati koji se pritom koriste temelje se na komunikaciji. Danas je Internet sveprisutan u čovjekovoj svakodnevnici, a društvene mreže koriste milijuni korisnika. Društvene mreže, npr. Facebook, YouTube, Instagram i druge, promijenile su ne samo načine kiomunikacije sa svijetom, već i načine na koji se potrošači informiraju o proizvodima/uslugama, ali i načine na koji kupuju. Problem istraživanja bio je definirati kao utvrđivanje... More uloge i značaj promocije putem društvenih mreža. Naglasak je bio na analizi promocije putem društvenih mreža na primjeru grada Solina. Analiza je pokazala da se društvene mreže percipiraju kao važan promotivni kanal te da su promijenile uvjete poslovanja. Less
Abstract (english)
The core goal of the marketing is to realize sales, and all the tools used are based on communication. Today, the Internet is ubiquitous in everyday life, and social networks use millions of users. Social networks, such as Facebook, YouTube, Instagram and others, have changed not only ways of connecting to the world, but also ways consumers are aware of products / services, as well as ways of purchasing. The research problem was defined as determining the role and importance of promotion... More through social networks. The emphasis was on analyzes of promotions through social networks such as the town of Solin. The analysis has shown that social networks are perceived as an important promotional channel and have changed business conditions. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:719679
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-11 12:04:33
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