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master's thesis
UTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA
Diplomski rad
2018. urn:nbn:hr:124:302888
Lovrić, Mirko
University of Split
Faculty of economics Split

Cite this document

Lovrić, M. (2018). UTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:302888

Lovrić, Mirko. "UTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:302888

Lovrić, Mirko. "UTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:302888

Lovrić, M. (2018). 'UTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:302888

Lovrić M. UTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:302888

M. Lovrić, "UTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:302888

Metadata
TitleUTJECAJ LOGISTIČKOG SUSTAVA ZRAČNIH LUKA NA RAST PUTNIČKOG PROMETA : Diplomski rad
AuthorMirko Lovrić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Zračna luka Split je važan čimbenik kada se govori o ekonomskoj stabilnosti i ima značajnu ulogu za ostvarivanje i razvoj globalnog poslovanja, što zahtjeva kontinuirani rad na novim razvojnim ciljevima koji se temelje na načelima profitabilnosti. Općenito treba napomenuti da, uz Zračnu luku dr. Franjo Tuđman u Zagrebu, Zračna luka Split jedna je od perjanica hrvatskog zračnog prometa, te ima važnu ulogu u razvoju ne samo zračnog prometa, nego i pripadne infrastrukture, tehnologije i vještina. Kako bi se postiglo prethodno navedeno izuzetno je važna adekvatna implementacija logističkog sustava, te upotreba metrika i analiza koje se temelje na provjerenim informacijama o sustavu. Logistika danas se bavi mnogo širim spektrom problema nego nekoć, s obzirom na to da osim potreba za ostvarivanjem adekvatne efikasnosti poslovnih procesa je važno efikasno ostvarivanje marketinških zahtjeva u kontekstu povećanja fleksibilnosti prodaje pojedinačnim kupcima. Ono što je činjenica je da logistička funkcija je jedna od temeljnih platformi poduzeća te je kao takva usmjerena na sinergijsko djelovanje s funkcijom marketinga.
Abstract (english)
Split Airport is an important factor when it comes to economic stability and plays a significant role in achieving and developing global business, which requires continuous work on new development goals that are based on the principles of profitability. It is to be noted that, apart from the airport Dr. Franjo Tuđman in Zagreb, Split Airport is one of the Croatian air traffic high-lights and plays an important role in the development not only of air traffic, but also of the related infrastructure, technology and skills. In order to achieve that it is extremely important to implement an adequate logistics system and to use metrics and analysis based on verified system information. Modern logistic deals with a much wider spectrum of problems than ever before, especially given the need to provide an adequate business process efficiency. Also logistics has significant importance for efficient marketing requirements in the context of increasing sales flexibility to individual customers. Main fact is that the logistics function is one of the basic business platforms and as such focuses on synergistic activities with the marketing function.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:302888
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-17 13:40:25