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undergraduate thesis
TRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA
Završni rad
2018. urn:nbn:hr:124:108607
Ivanović, Viktorija
University of Split
Faculty of economics Split

Cite this document

Ivanović, V. (2018). TRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:108607

Ivanović, Viktorija. "TRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:108607

Ivanović, Viktorija. "TRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:108607

Ivanović, V. (2018). 'TRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:108607

Ivanović V. TRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:108607

V. Ivanović, "TRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:108607

Metadata
TitleTRŽIŠNA MOĆ HRVATSKIH PROIZVOĐAČA PIVA : Završni rad
AuthorViktorija Ivanović
MentorIvan Pavić (mentor)
MBZ: 077961
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Tržišna moć je stupanj kontrole nad cijenama koju imaju poduzeća na nekom tržištu. Većina poduzeća karakterizira varirajući stupanj tržišne moći. Broj aktivnih pivovara i mikropivovara u Republici Hrvatskoj te osnovni tržišni pokazatelji potrošnje, zapošljavanja i prihoda u državni proračun pokazuju da je hrvatsko tržište piva stabilno i jako s uzlaznim trendovima. Stanje tržišta piva u Republici Hrvatskoj obilježava jaka konkurencija i visoke trošarine. Tržišni lider je Zagrebačka pivovara s udjelom na tržištu oko 44%, slijedi Heineken Hrvatska s udjelom 30% te Carlsberg Croatia s 15% tržišnog udjela. Navedena tri proizvođača piva pokrivaju više od 88% tržišta piva. S ukupnim uvozom od 301,1 milijuna kuna značajno se utječe na tržišnu moć domaćih proizvođača piva jer je ona manja zbog prisutnosti uvoznih proizvoda. Hrvatsko tržište piva poprima karakteristike tržišta monopolističke konkurencije.
Abstract (english)
Market power is the degree of control over the prices that companies have on the market. Most companies are characterized by varying degrees of market power. The number of active breweries and microbreweries in the Republic of Croatia, as well as the basic market indicators of consumption, employment and revenue in the state budget show that the Croatian beer market is stable and strongly upward. The beer market in the Republic of Croatia is characterized by strong competition and high excise duties. The market leader is Zagrebačka pivovarara with a market share of about 44%, followed by Heineken Croatia with 30% and Carlsberg Croatia with 15% market share. This three beer producers cover more than 88% of the beer market. With total imports of 301.1 million Kunas, it has a significant impact on the market power of domestic beer producers because it is smaller due to the presence of imported products. The Croatian beer market takes on the characteristics of the monopolistic competition.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:108607
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-17 13:54:39