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undergraduate thesis
UPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA
Završni rad
2018. urn:nbn:hr:124:104129
Perović, Matea
University of Split
Faculty of economics Split

Cite this document

Perović, M. (2018). UPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:104129

Perović, Matea. "UPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:104129

Perović, Matea. "UPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:104129

Perović, M. (2018). 'UPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:104129

Perović M. UPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:104129

M. Perović, "UPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:104129

Metadata
TitleUPRAVLJANJE MARKETINŠKIM MIKSOM NA PRIMJERU PRIMARKA : Završni rad
AuthorMatea Perović
MentorZoran Mihanović (mentor)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj istraživanja završnog rada podrazumijeva utvrđivanje stavova, mišljenja i preferencija potrošača vezano za dolazak nove marke na tržište. U skladu s tim, Primark je tzv. „high street“ brend čije se trgovine nalaze diljem Europe, a također je cijenjen kao odredišni dućan koji prati najnovije trendove, te nudi raznoliku paletu proizvoda. U današnje vrijeme, cjelokupno poslovanje, odnosno ukupna profitabilnost ili financijski uspjeh nekog poduzeća, ili poslovne organizacije, prvenstveno ovisi o marketing. Marketing, kao temeljna funkcija unutar poduzeća ili neprofitne organizacije, odgovoran je za usluživanje kupaca i koordinaciju s posrednicima i ostalim vanjskim poduzećima. Marketinški miks obuhvaća brojne strategije i aspekte marketinga koje menadžeri i menadžment koriste za ostvarenje i postizanje konkurentske prednosti u odnosu na ostala poduzeća.
Abstract (english)
The aim of the final study is to determine the attitudes, opinions and preferences of consumers regarding the arrival of a new brand on the market. Accordingly, Primark is so-called. A "high street" brand whose stores are located across Europe, and is also regarded as a destination store that follows the latest trends and offers a diverse range of products. Nowadays, overall business, or overall profitability or financial success of an enterprise, or business organization, primarily depends on marketing. Marketing, as a core function within an enterprise or a non-profit organization, is responsible for customer service and co-ordination with intermediaries and other external companies. The marketing mix encompasses a number of marketing strategies and aspects that managers and management use to achieve and achieve competitive edge over other companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:104129
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-17 14:04:03