Politics are one of the main compounds od every society and indirectly shapes life within a political community, state or political society. With the democratic elections we decide on the pretendents to one of the electoral positions, thus the electoral system in Croatia prescribes parlamental, presidential, europarlamental and local elections. The democratic multiparty system inevitably forces competition of certain political partys, their programms and candidates on the ˝political market˝. Therefore, there is a need for a marketing approach to spread certain ideas and individuals as their representatives. Use of marketing in political purposes is called Political marketing. One of the most significant elements of political marketing is pre-election campaign. Purpose of pre-election campaign is to present potential political candidates and their programms, to build positive image of the candidate and political party and with all of that gain voters support for accomplishing the electoral goal. The main purpose of this master's thesis is to establish which elements of the political campaign mostly affect and encourage young voters to a desired reaction and does the political campaign and financial investments lead to desired changes to the final outcome of local elections. For this master's thesis, the survey was conducted on 151 subjects who are residents in the Town of Split, which were divided in two age brackets : one was for subjects in ages between 18 and 30 and the other one for subjects over the age of 30. With statistical analysis of data, use of Kruskal-Wallis and Mann-Whitney tests, the main hypothesis was partly confimed.