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undergraduate thesis
ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE
Završni rad
2018. urn:nbn:hr:124:062521
Čavala, Gabriela
University of Split
Faculty of economics Split

Cite this document

Čavala, G. (2018). ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:062521

Čavala, Gabriela. "ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:062521

Čavala, Gabriela. "ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:062521

Čavala, G. (2018). 'ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:062521

Čavala G. ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:124:062521

G. Čavala, "ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:062521

Metadata
TitleONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad
AuthorGabriela Čavala
MentorIvana Kursan Milaković (mentor)
MBZ: 350835
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je utvrđivanje online kupovnog ponašanja potrošača na primjeru studentske populacije. Ispitivana je veza među pet odabranih čimbenika (spol, percepcija sigurnosti, ušteda vremena, cjenovna osjetljivost i pozitivni stavovi potrošača) i njihovog utjecaja na sklonost potrošača da kupuju putem interneta. Svrha istraživanja je skrenuti pozornost na važnost izučavanja ove domene kupovine kao i dati moguće smjernice za buduća istraživanja. Zaključeno je da usprkos postojanju neznatne manje razlike korištenja interneta kao kanala kupovine proizvoda među ženskim i muškim spolom i dalje većina ima nedoumice po pitanju sigurnosti, smatraju ga povoljnijim izvorom proizvoda, raznolikost ponude im je od velikog značaja, a kako bi na online kupovinu gledali što pozitivnije ključna je mogućnost povrata i privilegije za najlojalnije potrošače.
Abstract (english)
The main research subject in this paper is the examination of the consumer’s online purchasing behaviour based on the student population. In the focus of the research were the influences of the five chosen factors (gender, security, time savings, price sensitivity and positive attitudes towards online buying) on the consumer’s tendency to buy online. The purpose of this research is to draw the attention to the importance of exploring this shopping domain, as well as to provide the further research directions. In spite of the slight differences of using internet for shopping online between male and female population, it can be concluded that the majority of the consumers still have doubts about security, they consider online shopping as a favorable source of products; variety and savings are of a great importance to them, whereby the positive attitudes towards online buying can be perceived as tied to the possibilities of refund and loyalty privileges.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:062521
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-20 09:24:35