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undergraduate thesis
MARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA
Završni rad
2018. urn:nbn:hr:124:014499
Begonja, Leona
University of Split
Faculty of economics Split

Cite this document

Begonja, L. (2018). MARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:014499

Begonja, Leona. "MARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:014499

Begonja, Leona. "MARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:014499

Begonja, L. (2018). 'MARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:014499

Begonja L. MARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:124:014499

L. Begonja, "MARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:014499

Metadata
TitleMARKETINŠKA STRATEGIJA UPRAVLJANJA PROIZVODOM NA PRIMJERU SEASPA HIDROMASAŽNIH KADA : Završni rad
AuthorLeona Begonja
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu se definiraju pojmovi marketinške strategije, segmentacije tržišta, pozicioniranja, ciljnog tržišta i marketinškog spleta. Ističe se važnost marketinške strategije u upravljanju proizvodom i u pojedinim fazama životnog ciklusa proizvoda. U praktičnom dijelu rada upoznajemo se sa tvrtkom Morula i njihovim proizvodom – SeaSpahidromasažnim kadama. U definiranju marketinške strategije za SeaSpa naglasak se stavlja na moguće načine promocije proizvoda.
Abstract (english)
This thesis defines the concepts of marketing strategy, segmentation, positioning, target market and marketing mix. The importanceof marketing strategy in product management and in individual phases of product life cycle is emphasized. In the practical partof the thesis we get to know the company called Morula and their product – SeaSpa hydromassage tubs. In defining the marketing strategy for the brand SeaSpa, the emphasis is placed on possible ways of product promotion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:014499
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-29 11:15:25
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