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undergraduate thesis
UPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA
Završni rad
2018. urn:nbn:hr:124:612408
Macan, Ivana
University of Split
Faculty of economics Split

Cite this document

Macan, I. (2018). UPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:612408

Macan, Ivana. "UPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:612408

Macan, Ivana. "UPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:612408

Macan, I. (2018). 'UPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:612408

Macan I. UPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:612408

I. Macan, "UPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:612408

Metadata
TitleUPRAVLJANJE MARKETINŠKOM PROMOCIJOM LUKSUZNIH VILA NA PLATFORMI E-MARKETINGA : Završni rad
AuthorIvana Macan
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad se fokusira na razumijevanje uloge e-marketinga , njegovih komponenti i tehnika u promociji luksuznih vila kao specifičnih receptivnih kapaciteta kako bi se privukli bogati turisti kao ciljna skupina na tržištu. U radu su detaljno objašnjene dosadašnje teorijske spoznaje o primjeni e –marketinga ali i novi trendovi uzrokovani razvojem informacijskokomunikacijskih tehnologija. Posebna pozornost usmjerena je na proces marketinške promocije luksuznih vila. Provedeno je istraživanje na odabranoj agenciji kako bi se ukazalo na načine i instrumente kojima se agencija koristi u svrhu promoviranja ponude i složenosti upravljanja marketinškom promocijom. Na temelju provedenog istraživanja donesen je zaključak o ulozi e-marketinga kao kanala promocije sve u cilju bolje prodaja smještaja i odmora u luksuznim vilama.
Abstract (english)
Thesis main focus is understanding the role of e-marketing, its components and techniques in promoting luxury villas as specific receptive capacities to attract rich tourists as a target group on the market. The paper deals with the theoretical notions of e-marketing and the new trends caused by the development of information and communication technologies. Particular attention is focused on the process of marketing promotion of luxury villas. Research is based on the selected agency in order to identify the ways and means used by the agency to promote the supply and complexity of marketing promotion management. Based on the conducted research, a conclusion was made about the role of e-marketing as a channel of promotion all in order to better sell accommodation and vacations in luxury villas.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:612408
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-30 12:06:49