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undergraduate thesis
DOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE
Završni rad
2018. urn:nbn:hr:124:976090
Begonja, Anamarija
University of Split
Faculty of economics Split

Cite this document

Begonja, A. (2018). DOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:976090

Begonja, Anamarija. "DOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:976090

Begonja, Anamarija. "DOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:976090

Begonja, A. (2018). 'DOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:976090

Begonja A. DOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:976090

A. Begonja, "DOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:976090

Metadata
TitleDOPRINOS BLOGOVA PROMOCIJI TURISTIČKE DESTINACIJE : Završni rad
AuthorAnamarija Begonja
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže su uvelike promjenile trendove u turizmu zbog toga se ovaj završni rad fokusira upravo na ulogu e-marketinga u oglašavanju. U radu se obraduju teorijske spoznaje iz područja e-marketinga te najnoviji trendovi u turizmu. Pomoću anketnog upitnika istražen je utjecaj travel blogova i influencera prilikom odabira turističke destinacije. Zahvaljujući njima danas je putem interneta moguće promovirati turističke destinacije, razne atrakcije i pružati informacije velikom brzinom.
Abstract (english)
Social networks have largely changed tourism trends, so this thesis focuses on the role of emarketing in advertising. The thesis deals with theoretical knowledge in the field of emarketing and the latest trends in tourism. The survey questionnaire investigated the influence of travel blogs and influencers when choosing a tourist destination. Thanks to them today, it is possible to online promote tourist destinations, various attractions and provide information at high speed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:976090
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-09 10:20:44