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undergraduate thesis
MOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI
Završni rad
2018. urn:nbn:hr:124:089445
Sinčić, Ivana
University of Split
Faculty of economics Split

Cite this document

Sinčić, I. (2018). MOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:089445

Sinčić, Ivana. "MOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:089445

Sinčić, Ivana. "MOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:089445

Sinčić, I. (2018). 'MOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 05 October 2024, https://urn.nsk.hr/urn:nbn:hr:124:089445

Sinčić I. MOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 October 05] Available at: https://urn.nsk.hr/urn:nbn:hr:124:089445

I. Sinčić, "MOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:089445

Metadata
TitleMOGUĆNOST POKRETANJA KONCEPTA MEAL DEAL NA HRVATSKOM TRŽIŠTU – PRILIKE I IZAZOVI : Završni rad
Title (english)EXPLORATION OF POTENTIALS FOR MEAL DEAL CONCEPT PLACEMENT IN CROATIAN MARKET
AuthorIvana Sinčić
MentorZoran Mihanović (mentor)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Brzi tempo života utječe na životne navike stanovnika urbanih područja. Stoga se razmatra koncept Meal Deal-a kao jedna od mogućnosti uvođenja novog, kombiniranog proizvoda kao ponude namijenjene zaposlenim osobama koja bi ponudila sveukupan obrok po prihvatljivoj cijeni, dostupan na većini prodajnih mjesta. Temeljeno na popularnosti ovakve vrste obroka u zapadnoeuropskim zemljama poput Ujedinjenog Kraljevstva, provedeno je primarno eksplorativno istraživanje kojim se nastojalo utvrditi prednosti i izazove koji bi stajali pred potencijalnim uvođenjem Meal Deal-a u ponudu u Republici Hrvatskoj.
Abstract (english)
Fast life-style affects living habits of the urban population. Thus the Meal Deal has been considered as one of the possibilities to introduce new, combined product as an offer targeting employed persons, which is to offer overall meal, at acceptable price, available at most locations. This has been based on the popularity of this type of meals in the western European countries such as United Kingdom. A primary explorative research has been conducted in the form of online survey, with intention to define advantages and challenges of potential introduction of Meal Deal in food offer in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:089445
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2019-05-10 10:24:01