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master's thesis
OPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU
Diplomski rad
2019. urn:nbn:hr:124:827606
Puljić, Marija
University of Split
Faculty of economics Split

Cite this document

Puljić, M. (2019). OPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:827606

Puljić, Marija. "OPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:827606

Puljić, Marija. "OPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:827606

Puljić, M. (2019). 'OPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:827606

Puljić M. OPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:124:827606

M. Puljić, "OPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:827606

Metadata
TitleOPTIMIZACIJA WEB STRANICA KAO DETERMINANTA USPJEŠNOSTI U TURIZMU : Diplomski rad
AuthorMarija Puljić
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Diplomski rad napravljen je u svrhu ispitivanja važnosti optimizacije web stranice za uspjeh u turizmu. Optimizacija web stranice je potrebna za isticanje na Internetu. SEO je dugotrajan i kompleksan proces, ali vrijedan je svakog truda. U radu je prikazan primjer web stranice Tree Houses Holidays i proces optimiziranja. SEO utječe na posjećenost web stranicama jer je ustanovljeno da one najbolje rangirane dobivaju najveći broj posjetitelja. Upravo je takav primjer i u dvije ispitane turističke agencije. S obzirom na to da su posvećene optimizaciji web stranica, obje ispitanice su potvrdile da su nakon određenog razdoblja, stalnog optimiziranja web stranice i dosegli prve pozicije među rezultatima za željene ključne riječi. Iz velikog broja posjetitelja slijedili su upiti, a iz upita najčešće je uslijedila rezervacija ili kupnja što je doprinosilo profitu. Osim izravnih klijenata uspjeh na web tražilicama utjecao je i na stvaranje poslovnih partnerstva. Ustanovljena je povezanost između optimizacije web stranice u turizmu, povećanja prometa i profita te sklapanja poslovnih partnerstva. U radu su potvrđene početne hipoteze i ustanovljen je utjecaj optimizacije web stranice na uspjeh u turizmu.
Abstract (english)
This paper was designed to prove the importance of search engine optimization for success in tourism. Web site optimization is needed in order to stand out on the Internet. SEO is a long and complex process, but it is worth every effort. In this paper, it is presented the example of the Tree Houses Holidays website and the optimization process. SEO affects web site traffic because it is established that the highest ranked websites get the most visitors. This is exactly the case in two surveyed tourist agencies. Since they are dedicated to web site optimization, both respondents have confirmed that they have, after a certain period of time, after constantly optimizing the website finally reached the first positions among the results for the preferred keywords. A big number of page visitors led to requests, which was most often followed by a reservation or a purchase that contributed to the profit. In addition to direct clients, the success of web search engines also influenced the creation of business partnerships. There is a correlation between website optimization in tourism, increased traffic and profits, and business partnerships. Initial hypotheses have been confirmed in this paper, and the impact of search engine optimization on tourism success has been established.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:827606
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-25 10:26:42