Tourism has become increasingly more important in the world economy, for many years businessmen have been pointing to this branch of the economy. In Croatian island destinations, the population is engaged in tourism based on the exploitation of available and free natural resources. Long-term closure of the island of Vis has limited its development in tourism. After opening the island to its visitors, its development concentrated around the urban and administrative centers of Vis and Komiža. As for small places in the interior of the island, they are only at the beginning of a developmental initiative based on rural concepts of tourism development. Tourism is currently poorly developed, dominated by private accommodation, which accounts for over 79% of the island's total accommodation capacity. Only four hotels of lower categories and two privately owned camps are operating in the island of Vis. There is a very high seasonality, which means that the island is fully oriented to the “sun and sea” product. This paper explores the effectiveness of geographic origin as the basis for market segmentation of Vis visitors. By examining data from six major geographic markets (Slovenia, Poland, United Kingdom, Germany, Italy, Czech Republic), it was attempted to determine whether the country of origin was indeed an effective market segmentation criterion to establish visitor profiles. It was found that the characteristics of the visitor differed according to the country of origin. The acknowledgment of these differences creates the basis for achieving economic benefits from tourism, whose development requires a common vision and synergy of all stakeholders in tourism.