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master's thesis
UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND
Diplomski rad
2018. urn:nbn:hr:124:116687
Lasić, Daria
University of Split
Faculty of economics Split

Cite this document

Lasić, D. (2018). UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:116687

Lasić, Daria. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:116687

Lasić, Daria. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:116687

Lasić, D. (2018). 'UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 11 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:116687

Lasić D. UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:124:116687

D. Lasić, "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:116687

Metadata
TitleUTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA USPJEŠNOST POSLOVANJA PODUZEĆA BAUERFEIND : Diplomski rad
AuthorDaria Lasić
MentorVlatka Škokić (mentor)
MBZ: 274403
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje relativno je nov poslovni pojam koji se javlja početkom druge polovice prošlog stoljeća. Pojam društvene odgovornosti poslovanja iz dana u dan dobiva na širini prihvaćajući ga ne samo velike korporacije nego i srednja i mala poduzeća kao svoju konkurentsku prednost. Primjena društveno odgovornog poslovanja danas je sve popularnija i u svijetu raste broj organizacija koje promoviraju svoju strategiju društvene odgovornosti kao odgovor na sve veće društvene i gospodarske pritiske, ali i kao posljedica spoznaje o utjecaju vlastitih djela na ukupnu aktivnost i život društva u kojem živimo. Društveno odgovorno poslovanje najjednostavnije možemo definirati kao koncept u kojem kompanije integriraju brigu o društvu i okolišu u svoje poslovanje kao i u odnose sa svojim dionicima, i to na dobrovoljnoj osnovi. Empirijsko istraživanje u ovom radu je provedeno formuliranim anketnim upitnikom koji se sastojao od 21 pitanja, te je proveden na uzorku od 36 ispitanika koji su ujedno i zaposlenici poduzeća Bauerfeind. Rezultati istraživanja su ukazali da se glavna hipoteza ( Postoji pozitivna veza između DOP-a i uspješnosti poslovanja) može prihvatiti budući da su sve tri postavljene pomoćne hipoteze prihvaćene.
Abstract (english)
Corporate Social Responsibility (CSR) is a relatively new business term that has occured at the beginning of the second half of the last century. The concept of corporate social responsibility from day to day gets broader by being accepted not only by large corporations but also by medium and small businesses as their competitive advantage. The application of socially responsible business is becoming more and more popular in the world, and a growing number of organizations that promote their social responsibility strategy in response to increasing social and economic pressures, and as a result of the knowledge of the impact of their own actions on the overall activity and life of the society in which we live. Corporate social responsibility is easiest to define as a concept in which companies integrate social and environmental concerns into their business as well as relationships with their stakeholders, on a voluntary basis. Empirical research in this paper was conducted with a formulated questionnaire consisting of 21 questions and was conducted on a sample of 36 respondents who are also employees of Bauerfeind. The research results indicated that the main hypothesis (there is a positive connection between CSR and business success) can be accepted since all three auxiliary hypotheses were accepted.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:116687
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-07 10:17:56