Business communication is a part of communication where actors establish relationships in order to perform business tasks and activities solve business problems and achieve goals and purposes of business organization and employees. Under the concept of external communication, we mean the process where an enterprise exchanges information and creates relationships with its surroundings whether information goes from the enterprise to the environment or that information from the environment enters the enterprise. All employees within the company are responsible for external communication and it is carried out on an everyday basis. The quality of communication in the communication process is the key of making a good impression among the interviewees. The quality of communication with the business environment is a crucial factor for business itself because it is the most important way of gaining a reputation, and reputation is of great importance for business operations. For this reason, the company places more and more attention on the way of communication, both among employees themselves and in company-environment relation. Employees of the Split city museum and the director of the museum itself are aware of the importance of fostering the culture of communication. For this reason, they are trying to improve communication skills every day through mutual communication and through communication with its surroundings. In this way, they encourage museum business and efficiently take care of existing problems and potential problems that may arise in the future.