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undergraduate thesis
ULOGA PROMOCIJE FESTIVALA U TURIZMU
Završni rad
2019. urn:nbn:hr:124:083193
Džinić, Antonela
University of Split
Faculty of economics Split

Cite this document

Džinić, A. (2019). ULOGA PROMOCIJE FESTIVALA U TURIZMU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:083193

Džinić, Antonela. "ULOGA PROMOCIJE FESTIVALA U TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:083193

Džinić, Antonela. "ULOGA PROMOCIJE FESTIVALA U TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:083193

Džinić, A. (2019). 'ULOGA PROMOCIJE FESTIVALA U TURIZMU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:083193

Džinić A. ULOGA PROMOCIJE FESTIVALA U TURIZMU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:083193

A. Džinić, "ULOGA PROMOCIJE FESTIVALA U TURIZMU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:083193

Metadata
TitleULOGA PROMOCIJE FESTIVALA U TURIZMU : Završni rad
AuthorAntonela Džinić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Festivali pružaju ljudima nematerijalno zadovoljstvo, uslugu olakšanog povezivanja s drugim ljudima na temelju motiva zabave, druženja i dijeljenja sličnih ukusa. S druge strane, dolaskom velikog broja ljudi festivali osiguravaju ekonomske koristi za destinaciju. No, porastom broja festivala, ljudi imaju priliku izabrati između mnoštva. Zadatak je promocije osigurati komuniciranje festivalskog brenda na način da ga se diferencira od ostalih. Uspješnom promocijom festivala moguće je utjecati na povećanje u broju dolazaka posjetitelja, kako sa starih tako i sa novih tržišta, a time i povećanju potrošnje koja se direktno odražava na prihodima destinaciji, na posljetku i rastu cjelokupne ekonomije i BDP-a.
Abstract (english)
Festivals serve people by providing them something intangible, by connecting them with other people based on fun, companionship and sharing the similar taste. On the other hand, with the arrival of many people, festivals provide economic benefits for the destination. Althought, with the increase in number of festivals, people can choose between many similar services. It is the promotion’s task to develope comunication of the festival’s brand in a way that differentiates it from other providers. By successful promotion it is possible to increase the number of the arrivals, coming from established or new markets, and also increase the visitor’s spending which directly influences the destination profit and in the end, the growth of economy and GDP.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:083193
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-19 15:14:00